Research Proposal Assignment - Impact of Digital Transformation in Samsung
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Added on 2020-10-23
Research Proposal Assignment - Impact of Digital Transformation in Samsung
Added on 2020-10-23
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Research proposal
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Research overview................................................................................................................11.2 Background of research.........................................................................................................11.3 Rationale of research.............................................................................................................11.4 Research aim.........................................................................................................................11.5 Research objectives...............................................................................................................21.6 Research question..................................................................................................................21.7 Time scale.............................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Main concept of digital transformation process...................................................................32.2 Advantages of digital transformation process for Samsung profitability level.....................32.3 Challenges that can faced by the Samsung at the time of implementing digitaltransformation process................................................................................................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................43.1 Types of investigation...........................................................................................................43.2 Research design.....................................................................................................................43.3 Research philosophy.............................................................................................................43.4 Data sampling........................................................................................................................53.5 Data collection......................................................................................................................53.6 Ethical consideration.............................................................................................................5REFERENCES................................................................................................................................6...........................................................................................................................................................
TITLE: “To determine the impact of digital transformation process in order to increase profitability levelof Samsung. A case study on Samsung.”CHAPTER 1: INTRODUCTION1.1 Research overviewEvery business organization implement digitalisation concept with the aim of attaininggrowth level at market place. In addition of this, digital technologies are more effective forenhancing overall performance of the company at market place. Digital transformation process isalso consider as an important activity which may help in providing future opportunities tobusiness organization with the aim of attaining set goals and objectives. Samsung is a SouthKorean multinational company which provide best quality services in over the world. Forattaining success, company use digital transformation through which company can easilyenhance their productivity. 1.2 Background of researchDigital transformation is a process in which business organization deliver quality valuesto its customers to attaining their satisfaction. By this company can easily maintain theirproductivity level (Davila, Epstein and Shelton, 2012). Along with this, it is not only digitaltechnology but also the fact that allow company to resolve all the traditional problems inappropriate way. As Samsung is a famous South Korean company which provide quality servicesto their customers with the aim of attaining their satisfaction level. By implementing digitaltransformation company can easily improve their overall performance at market place. 1.3 Rationale of researchThe main purpose of carry out the research is to determine the main impact of digitaltransformation process on profitability level of the company. With the assistance of this,company can easily reduce the chances of arising any kind of issues at the time of implementingthe transformation of digitalisation. With the help of this research, investigator get variousbenefits to improve their skills and knowledge for future research activities. By this they easilyattain positive outcomes. 1
1.4 Research aim“To determine the impact of digital transformation process in order to increaseprofitability level of Samsung. A case study on Samsung.”1.5 Research objectivesTo determine the concept of digital transformation process.To determine the major advantages of digital transformation process for Samsung.To access the challenges that can faced by the Samsung at the time of implementingdigital transformation process. 1.6 Research questionWhat is the main concept of digital transformation process?What are the advantages of digital transformation process for Samsung?What are the challenges that can be faced by the Samsung at the time of implementingdigital transformation process? 1.7 Time scale2
CHAPTER 2: LITERATURE REVIEW2.1 Main concept of digital transformation processAccording to Zairi, (2012), digital transformation is consider as the profound of businessactivities in which company can easily improve the chances of attaining success at market place.Along with this, it also allow the business to solve all the traditional issues by using digitalsolution with the organization. It increase the innovation and creativity within the company thatsupport firm to make their overall performance more effective and appropriate. 2.2 Advantages of digital transformation process for SamsungAccording to Boons and Lüdeke-Freund, (2013), digital transformation is related withremodelling all the business activities to improve the whole productivity of organization. Withthe assistance of this, company can easily handle all the complexities within the operationalactivities. As it increase efficiency level of the company at market place. In this context there aresome major advantages of digital transformation for Samsung are as follows: 3
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