Importance of Corporate Governance and Brand Value for a Company
13 Pages2518 Words201 Views
Added on 2021-01-03
Importance of Corporate Governance and Brand Value for a Company
Added on 2021-01-03
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RESEARCHPROPOSAL
Table of ContentsRESEARCH PROPOSAL TITLE .................................................................................................11. INTRODUCTION.......................................................................................................................11.1. Background of the study..................................................................................................11.2 Purpose of study...............................................................................................................11.3 Statement of problem......................................................................................................11.4 Background of industry....................................................................................................11.5 Background of company...................................................................................................11.6 Research Questions..........................................................................................................11.7 Research aims and objectives...........................................................................................22. LITERATURE REVIEWS .........................................................................................................22.1 Definition of Dependent variable.....................................................................................22.2 Definition of Independent variable...................................................................................22.3 Impact of independent variable on dependent variable....................................................32.4 Theories, Models, Framework of DV and IV and challenges..........................................32.5 Summary of Literature Review........................................................................................33. RESEARCH METHOD...............................................................................................................43.1 Research Design...............................................................................................................43.2 Research Approach...........................................................................................................43.3. Ethical consideration.......................................................................................................43.4 Validity and reliable issues...............................................................................................53.5 Resource requirement.......................................................................................................53.6 Time Scale........................................................................................................................53.7 Questionnaire....................................................................................................................53.8 Limitations of research.....................................................................................................83.9 Scope of research..............................................................................................................8CONCLUSION................................................................................................................................9
RESEARCH PROPOSAL TITLE “To analyze the importance of corporate governance and brand value for a company”.A case study on McDonald's. 1. INTRODUCTION1.1. Background of the studyCorporate governance defines as a system of rules, processes and practices under which acompany can direct and control its operations. It involves create balance among benefits ofstakeholders like shareholder, customers, investors, customers and more. 1.2 Purpose of studyThe present research is going make an investigation about concept of corporategovernance and brand value of a company. This would help in building brand value of businessthrough which high competitive advantage can be gained. 1.3 Statement of problemPresent research helps an organisation in understanding the importance of corporategovernance. This would aid in building effective brand image as well as create value of businessalso.1.4 Background of industryToday, business of companies dealing in beverage industry are concern more oncorporate governance, as it play an important role in enhancing brand value of business. 1.5 Background of companyFor this purpose, McDonald's is taken that deals in food sector. It is considered as one ofthe largest food restaurant of UK which serves products in almost all over the world (Aebi,Sabato and Schmid, 2012). In context with McDonald's, its Board of Directors mainly focuses onleadership and continuous improvement which making governance policies. They givecommitment to ensure integrity of business in all of its dealing with stakeholders (Chang, 2016).1.6 Research QuestionsResearch QuestionHow to evaluate the concept of corporate governance and brand value for McDonald's inbusiness expansion ?1
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