Research Proposal.

PLEASE CHOOSE THE SECOND TOPIC WITH GLOBALISATION AND USE MCDONALD S AS COMPANY

Research Proposal

Table of Content
• Introduction
• Rational of research
• Aim
• Objective
• Data analysis
• Conclusion
• References

Introduction
Globalisation refers to procedure of integration in which companies,
government and individuals interacts with each other beyond national
boundaries for the mutual consent of overall development. Concept of
Globalisation has been initiated for the purpose of increasing
opportunities for business organisations through which they can grow
at highest level

Rational of research
The main purpose of this research is to understand the term
globalisation which can help businesses that are looking forward to
expand business at international level. Researcher took this topic to
improve knowledge related to current trends and ways through which
business expansion can be done.

Aim
“To analyse the importance of Globalisation in expanding business
operation at international scale ” A case study on McDonald.”

Objective
• To determine concept of Globalisation
• To analyse the ways that contributes in expanding business
operation at international scale
• To evaluate main challenges of globalisation which might be
faced by McDonald at the time of expansion
• To identify role of globalisation in expanding business
operation of McDonald a international scale.

Data analysis
Theme 1: Aware about the concept of globalisation
15 15 Yes
No

Cont...
Theme 2: Globalisation assist in expanding business operations and its
functions in emerging market place
20
10
Agree
Disagree

Cont...
Theme 3: As per your view how globalisation is providing advantages
to McDonald
15
5
10
Improvement in sales
Reduction in cost rate
Enhancing level of
competition

Conclusion
From the above discussion it has been concluded that, it is important
for every organisation to expand their business operation at global level
for gaining competitive advantages as well as growth of company.
McDonald's is offering food and beverages which caters the needs of
different religion customers by providing them high level satisfaction.

Recommendation
The respective research is conducted for analysing the importance of
globalisation that drives success as well as growth of business.
 It is important for the manager of McDonald's that, they have to
hired knowledgable and skilled staff members. So they can deal
with different type of customers who are from distinct society,
religion, beliefs and so on.
 Along with this, it is important for McDonald to analyse external
environmental factors before doing business expansion so that
competitive advantages can be gained for attaining high growth
and success.

References
• Moser, C., 2012. Gender planning and development: Theory,
practice and training. Routledge.
• Pollock, R. V., Wick, C. W. and Jefferson, A., 2015. The six
disciplines of breakthrough learning: How to turn training and
development into business results. John Wiley & Sons.

Thank You