(PDF) Effect of Website Quality on E-satisfaction

Added on - Apr 2020

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 13 pages
Running head: RESEARCH PROPOSALResearch ProposalTitle:To study the effect of website quality, e-satisfaction, and e-loyalty in Zalora Online StoreName of the UniversityName of the StudentAuthor note
1RESEARCH PROPOSALTable of ContentsTitle..................................................................................................................................................2Chapter 1 – Introduction:.................................................................................................................2Study Rationale............................................................................................................................2Objective 1:......................................................................................................................................2Objective 2:......................................................................................................................................2Objective 3:......................................................................................................................................3Chapter 2 – Literature Review:........................................................................................................32.1 Sports Website Quality..........................................................................................................32.2 E-satisfaction.........................................................................................................................32.3 E-loyalty................................................................................................................................4Chapter 3 – Hypotheses Formation.................................................................................................5Chapter 4 – Methodology:...............................................................................................................74.1 Primary Research...................................................................................................................74.1.1 Research Techniques......................................................................................................74.1.2 Sample Design....................................................................................................................74.1.3 Potential Limitation and Contingency Plan....................................................................84.2 Secondary Research...............................................................................................................8Chapter 5 – Work Schedule:............................................................................................................8References:....................................................................................................................................10
2RESEARCH PROPOSALTitleTo study the effect of website quality, e-Satisfaction, ande-loyalty in Zalora Online StoreChapter 1 – Introduction:Study RationaleGlobalization has changed the buying behavior of the consumers and most of theconsumers search the online platform for products, businesses and services. Consumers are ableto access different websites at different touch points and it the imperative to provide theconsumers with best experience at all points (Amorim and Loureiro 2017). Therefore, the qualityof website is very important for retaining the customers and gaining new customers. As the mostof the companies have shifted to Omni retail channel this is one of the most crucial contemporarytopics. This is why this topic has been selected so that importance of website quality and theircorresponding components can be evaluated.Online shopping has emerged as the most sought after option by consumers who nowhave access to everything at their fingertip. The market size is rapidly expanding in case ofonline stores and Zalora is one such rapidly growing store. In order to maintain the consistentgrowth, it has to discover ways to keep its customers especially those who prefer sports apparels.It has been found in many studies that customer satisfaction and loyalty to online stores dependon the quality of the website. Consumers login to or visit an online shopping store to find out theperfect attire and to find out what other buyers feel about the products. The current generation ismore inclined towards sports and hence looks forward to possess cool apparels and accessoriesrelated to sports. Zalora has a range of sports apparels and accessories that attracts thousands ofcustomers each day.The online store was opened in 2011 by Rocket Internet Company and has a
3RESEARCH PROPOSALstrong presence in many countries of Asia and the Pacific(Zalora.com.hk 2018).The presentpaper attempts to establish a relation between the company’s website quality and consumer e-satisfaction and e-loyalty.Objective 1:To investigate the effects of website quality, e-satisfaction and e-loyaltyObjective 2:To determine how website quality affects e-satisfaction and e-loyalty in Zalora OnlineStoreObjective 3:To provide recommendations to marketer of Fashion Online Store on e-satisfaction and e-loyalty through maintaining good website qualityChapter 2 – Literature Review:2.1 Sports Website QualityAs stated by Wang et al. (2015), keeping all the attributes of the websites to a maximumas website quality which consists of factors such as Appearance, functionality, search engineoptimization, web usability and content is known as quality of website.
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access