Influence of Digital Technology on Business Operation : Case Study on Aldi

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Added on 2020-06-05

Influence of Digital Technology on Business Operation : Case Study on Aldi

Added on 2020-06-05

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Research Proposal

Influence of Digital Technology on Business Operation : Case Study on Aldi_1

TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1LITERATURE REVIEW ...............................................................................................................2RESEARCH METHODOLOGY ....................................................................................................4TIMELINE OF RESEARCH ACTIVITIES....................................................................................4REFERENCES:...............................................................................................................................5

Influence of Digital Technology on Business Operation : Case Study on Aldi_2

TITLE: The influence of digital technology on day to day business operations of organization”- A study on ALDI, LondonINTRODUCTION:Expansion of internet and communication has allowed business to communicate withlarge number of people. It has provided a platform for business to expand their operations indifferent markets (Ross, 2016). Through this, they are able to survive in competitive market forlong term. Also, by using technology business is able to improve product quality as well asdiversify its product range. In this research project the researcher will analyse the impact ofdigital technology in ALDI. Researcher will identify how ALDI has been able to increaseefficiency of their operations. Along with this, concentration will be on core process of ALDIsuch as production, human resources, etc. that have been benefited by using digital technology. Background of ResearchThe research is been conducted to analyse the impact of digital technology in ALDI.Technology has provided ease to business allowing them to grow and expand. It has helped inimproving efficiency of department as well as integration of activities. The overall operationshave been significantly transformed (Luftman, Lyytinen and ben Zvi, 2017). For example – fromproduction to delivering of products ALDI has made several improvements in their functions.This has lead to increase in profits and sales. In this researcher will analyse impact on operationsthat has occurred due to use of technology. Moreover, articles will be evaluated for conductingthis research (Bongiorno, Rizzo and Vaia, 2018). Rationale of ResearchBusiness has not implemented technologies in effective way. With this they have notbeen able to attain goals and objectives. Thus, by conducting this research, researcher will showhow technologies can be properly implemented in operations. Also, what are the implications ofthis on business. Besides this, researcher will gain knowledge about ALDI that operates in retailsector in UK (Moutinho and Vargas-Sanchez, 2018).

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