Impact of Digital Marketing on Customer Satisfaction in Retail Sector

Research proposal
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TABLE OF CONTENTS
1. Title..............................................................................................................................................3
2. Abstract........................................................................................................................................3
3. Introduction..................................................................................................................................3
4. Research methodology.................................................................................................................4
5. Validity and reliability.................................................................................................................6
6. Data analysis...............................................................................................................................6
REFERENCES................................................................................................................................7
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1. Title
To evaluates impact of Digital marketing on customer’s satisfaction level in retail sector of
United Kingdom. A study on Sainsbury.
2. Abstract
Growth and development in technology or more use of internet connection by people
have enforced company to make use of digital platform to meet customer’s expectancy. This
research is based on most recent topic that is impact of Digital marketing on satisfaction of
individuals and growth of enterprise. It has also covered information related to method that are
used by company to adapt to Digital marketing, challenges that are faced by manager while using
them and suggest key action that can be taken to remove them. Thus, majorly the report
emphasis on the concept of Digital marketing and the way it leads to enhance satisfaction level
of customers. The proposal has contained small introduction on impact of Digital marketing on
customers satisfaction level, research methodology, validity and reliability and methods that will
be used to analysis data and information for better outcome.
3. Introduction
Digital technologies are electronic tool, devices and system that are used by companies to
deliver quickly, better and timely services to large number of individuals. In recent trends, most
of the organisation in retail sectors are making use of digital platform to market or promote its
brand image that have contribute in adding new customers within firm. Thus, research proposal
will be focusing on study about why it is crucial for enterprise to adapt to new technologies in
order to gain competitive advantages and fulfil requirements of customers in retail sector of
United Kingdom. Research proposal will explain about different method used to collect and
analysis data so that better outcome can be find and used by number of individuals for respective
purpose.
Aim
The main aim or purpose of conducting research is to identify role played by Digital
marketing in retention of maximum individuals within organisation.
Research Objective
 To understand impact or influence of Digital marketing on end users.
 To evaluates method that can be used to promote use of Digital marketing for customer’s
satisfaction level.
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