Impact of AI on Human Capital: In the context of Malaysia

Running head: RESEARCH PROPOSAL
Impact of AI on Human capital: In the context of Malaysia

RESEARCH PROPOSAL 2
Table of Contents
1. Introduction................................................................................................................ 3
1.1 Research background................................................................................................ 3
1.2 Research rationale.................................................................................................... 4
1.2.1 Problem statement.............................................................................................. 4
1.2.2 Problem Justification........................................................................................... 4
1.2.3 Research Significance.......................................................................................... 5
1.3 Research Aim, Objectives and Questions........................................................................5
2. Literature review....................................................................................................... 5
2.1 RO1: To explore the conceptual understanding regarding artificial intelligence and human capital.5
2.2 RO2: To address the impact of artificial intelligence on human capital...................................6
2.3 RO3: To recommend artificial intelligence strategies to improve the human capital...................8
2.4 Research gap.......................................................................................................... 9
2.5 Conceptual framework.............................................................................................. 9
3. Methodology............................................................................................................... 9
3.1 Research Paradigm................................................................................................... 9
3.2 Research Design.................................................................................................... 10
3.3 Research Method................................................................................................... 10
3.3.1 Sampling and Sample Size.................................................................................. 10
3.3.2 Data Collection Method..................................................................................... 11
3.3.3 Data Analysis Plan............................................................................................ 12
3.4 Accessibility......................................................................................................... 12
3.5 Ethical Considerations............................................................................................. 13
3.6 Limitations........................................................................................................... 13
4 Research Timetable (Gantt chart)..................................................................................... 14
5. Reference................................................................................................................. 16

RESEARCH PROPOSAL 3
1. Introduction
1.1 Research background
Artificial intelligence has changed the scenario of the company in terms of running the frequent
reports, developing products and services as well as, communicates with the consumers. From
online consumer chatbots to system of smart technology then the business has taken fast hold for
artificial intelligence as well as, initiated for performing well for those who contributed in a
customer relationship with business strategy (Horowitz, Allen, Kania, & Scharre, 2018).
As technology is thriving for creating a rapid pace then artificial intelligence is in news left as
well as, inhabits every industry. Along with this, artificial intelligence is no longer future aspects
in terms of working towards the company. AI is already used by different organizations because
it leveraging the overall workforce experience and performance of the business. In addition to
this, artificial intelligence has an impact on different areas related to internal business from
marketing to the development of business and from finance to talent acquisition, and human
resource management (Plastino, & Purdy, 2018).
From computerization to smart recruiting of boarding, artificial intelligence has initiated for
shaping HR procedure in different new manners. Companies are also competent for the better
grade as well as, raking qualification at the time of the screening procedure. AI also enable the
company for interacting with job applicants, creates applicant profiles as well as, promptly
arrives at feasible one before other corporations take measures (Li, Hou, & Wu, 2017).
Furthermore, artificial intelligence can support to resolve the concern of applicant to have
unfavorable impression regarding brand because each of them can get appreciation feedback to
gradually more times present in Chatbots and it can dismiss the applicants and schedule to
interview (Dirican, 2015).

RESEARCH PROPOSAL 4
AI is also becoming key drivers in terms of matching the job candidates as well as, automating
the communication with applicants such as feedback of candidates. These are debatably two
broad areas in which AI is most significant in terms of avoiding the human bias as well as,
gaining the efficiency in applicant assessment with interaction (Boudreau, & Cascio, 2017). With
the support of AI, people are not being disregarded because matching is not highly relied on
keywords and there is adequate time for covering everybody. In the case of manual strategy,
there is mode to hack the system by the enrolment of the resume hence there is need to use right
keywords for integrating into human resources (Buzko, et. al., 2016).
1.2 Research rationale
1.2.1 Problem statement
There is gap in literature about the impact of AI on human capital but current phenomenon
focuses on this aspect for avoiding such gap of literature. It is addressed that company is facing
the issues in the context of human capital such as recruiting, training, and personalisation and
customisation (Chen, et. al., 2016). This research proposal would be also beneficial for
addressing the impact of AI on Human capital (Wirtz, Weyerer, & Geyer, 2019). It would be
significant for identifying strategies to improve the human capital (Horowitz, Allen, Kania, &
Scharre, 2018).
1.2.2 Problem Justification
The research issue is related to addressing the impact of artificial intelligence on human capital.
In current scenario, there is need to recruit right employees at the right time hence this research is
going to invest in Artificial intelligence in order to improve the human capital. This research
would be performed by using the primary data collection method such as survey through