Assignment on Research Proposal - Airbnb

Research
Proposal
Name of the Student

Introduction
O The Airbnb as an online market place has
been able to engage in effective operations
by offering luxurious as well as affordable
homestays.
O Research aim:
O The aim of the research is to find the customer
loyalty and satisfaction level towards Airbnb
and establish a relationship between the
services of the Airbnb and the customer
loyalty and satisfaction level of the consumers.

Objectives of the
research
O To find the manner in which Airbnb has been
fulfilling customer needs.
O To find how the Airbnb and Hotels have been
dominating the hospitality market
O To understand the overall operations of Airbnb
O To find the ways in which the Airbnb has been
able to extend consumer loyalty and related
satisfaction.
O To find an association between different
personality types and overall organizational
commitment.

Literature review
Accommodati
on choice
Authentici
ty
Price
Brand
name
Service