Significance of E-commerce : Report

Added on - 21 Jul 2020

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Research proposal1
Table of ContentsBackground of the study..................................................................................................................3Literature review..............................................................................................................................3Methodology....................................................................................................................................63.1 Introduction......................................................................................................................63.2 Research philosophy.........................................................................................................63.3 Research design................................................................................................................63.4 Research approach............................................................................................................63.6 Data collection methods...................................................................................................73.7 Sampling...........................................................................................................................73.8 Data analysis.....................................................................................................................7Gantt chart........................................................................................................................................8Reference.........................................................................................................................................92
Background of the studyE-commerce is known as the type of business activity in which products are sell throughonline or over the internet. Due to changes in technology companies are become more advanceand they are now using new technologies for increase their sales and profit (Jayashree,Malarvizhiand Salehi, 2016). The present research is based on exploring the importance of E-commerce to drive business success. It is essential for the company to understand thesignificance of E-commerce and adopt it in their business activities. The present research willhelp in developing deep understanding related to the importance of E-commerce and way it drivebusiness success.Aims:To explore the importance of E-commerce to drive business success- A study of Next plcObjectivesTo understand the importance of E-commerceTo analyses the way E-commercedrives business successTo evaluate the impact ofE-commerceon business successTo recommend strategies for improving e-commerce in the businessResearch questionsWhat is the importance of E-commerce?What are the way E-commercedrives business success?What is the impact ofE-commerceon business success?What are the strategies for improving e-commerce in the business?Literature reviewImportance of e- commerceAccording to the view ofKhatoon, Bhatti, and Alam, (2016)E- Commerce has becomean integral part of a business world because our whole work is depending on internet as peopleare so busy that they are not going to anywhere and purchase everything which they wantthrough e-commerce. Almost half of the world purchase or sell their product online and savestheir time too at their own convenience.Jayashree, Malarvizhiand Salehi, (2016)state thatbusiness to business (B2B), Business to consumers (B2C) and Business to government (B2G) aresome of the example of E- commerce. There are many advantages of E- commerce, some ofthem are :3
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