Impact of Social Media Practices on Retail Sector Organizations: A Study on TESCO

Research Proposal
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Table of Contents
Introduction......................................................................................................................................3
Overview of the topic.............................................................................................................3
Research rationale..................................................................................................................3
Research Aim:........................................................................................................................3
Research Objectives:..............................................................................................................3
Research Questions................................................................................................................4
Literature Review.............................................................................................................................4
Research Methodology....................................................................................................................7
REFERENCES..............................................................................................................................11
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Introduction
Overview of the topic
Main objective of this report is to better understand the impact of different social media
practices on the functions of retail sector organisation. Social media is an important concept
which is used by organisation at a large area (Abeza and et. al. 2013). It is consider as an
effective tool of promotion of goods and services of a company, as because now a days people re
more active on social media platforms, which will help an organisation to reach large number of
customers at a single point of time. Social media refers to a tool which is used by an organisation
for their marketing activity. It will include various platforms such as Instagram, Tweeter, and
Facebook and so on. For this research proposal Tesco Company is taking into consideration. It is
a British Multinational grocery and merchandise retailer company. It was founded by Jack Cohen
in 1919 and it’s headquarter is in United Kingdom. Company will expand their market area
through retailing of various goods and services such as, books, furniture, toys, home decoration,
electronic and so on. This report proposal will assist in better analysing the influence of social
media prat ices on selected company.
Research rationale
It will help in analysing the reason for conducting the research. The rationale will assist
in effectively analysing and understand the needs & requirements of effectively conducting the
research. This research proposal will conducted for better analysing the influence of social media
on functions of Tesco. It will assist researcher in better analysing the importance of social media.
Through this research there are also able to analysis the various challenges which are attach with
social media that will influence selected company performance. This research proposal is based
on the selected title for conducting the research on Tesco organisation (Atherton, 2019).
Research Aim:
"To evaluate the impact of various social media practises on the functioning of retail sector
organisations." a study on TESCO.
Research Objectives:
1) To understand the concept of social media marketing.
2) To evaluate the impact of various social media practises used by TESCO in the regular course
of organization functioning.
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3) To identify the challenges associated with various social media practises.
Research Questions
1) What do you understand by the concept of social media?
2) What are the impact of various social media practices on functioning of Tesco?
3) Explain the various challenges which are related with social media practices?
Literature Review
It refers to a process which will assist in effectively systematically evaluating the
secondary information (Plume, Dwivedi and Slade, 2016). There are different kind of sources of
secondary data collection like reviewed articles, books and so on. All these sources will assist the
researcher to better collect the necessary information in an effective way. Main purpose of
literature review is to analysis the gap in the current investigation. Literature review on various
research questions and objectives are discussed below:
To understand the concept of social media marketing.
According to Maya Dollarhide, 2021, social media refer to a computer based technology
which will help in effectively sharing the facts, ideas, thoughts and important information with
the help of building of virtual network & communities. It is based on internet and provide quick
electronic communication to content. Here content will include the personal information,
documents, video’s and photos. Users of social media are engage it with the help of computers,
tablets, and smartphones and so on. There are various famous social media tools such as
Instagram, LinkdIn, Facebooks etc. but Facebook is consider as world largest social media
network. Social media will provide an effective way to its user to interact with their friends and
family and now a days with the increase in the popularity of social media platforms among
people. Organisations will also use this tool for their business. They are using social media
content for attracting a large numbers of customer towards their products. The power of social
media will assist an organisation to effectively communicate and interact with large number of
customers (Cawsey and Rowley, 2016).
As per Adam Hayes, 2018, social media marketing refers to the use of various social
media platforms and networks for effectively market the product and service of organisation. It
will provide the best way to company to successfully engage with their target customers. Along
with it will make them to promote their desire culture and mission. Main purpose of social media
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