The Failure of Nigeria Airways Article 2022

Running head: RESEARCH PROPOSAL: FAILURE OF NIGERIA AIRWAY
Research Proposal: Failure of Nigeria Airway
Student’s name:
University:
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RESEARCH PROPOSAL: FAILURE OF NIGERIA AIRWAY
Table of Contents
Title............................................................................................................................................2
Background................................................................................................................................2
Objectives...................................................................................................................................3
Literature Survey........................................................................................................................4
The development of air transportation in Nigeria (Akpoghomeh 1999)...........................4
Service Quality, Perceived Value and Customer Satisfaction as determinant of Airline
choice in Nigeria (Adeola and Adebiyi 2014)..................................................................5
Why a Nigeria national airline will likely never get off the ground (Onyeiwu 2018).......5
Method.......................................................................................................................................6
Sample........................................................................................................................................6
Timing........................................................................................................................................7
Reporting and Output.................................................................................................................7
References..................................................................................................................................8

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RESEARCH PROPOSAL: FAILURE OF NIGERIA AIRWAY
Title
The Failure of Nigeria Airways
Background
Nigeria is a middle-income country governed by a mixed market economy. It is, an
emerging market with growth in manufacturing, service, technology, communication and
financial sectors (Onoh 2017). However, one intriguing issue that has been tormenting
Nigeria is its lack of a national airline.
Previously, several attempts have been made by the Nigerian government to launch a
nationalized, government-owned airline service. None of them ultimately came into fruition.
Nigeria Airways Ltd., commonly known as Nigeria Airways was the only government airline
operating in Nigeria till 2003 before it ceased its operation. It was founded in 1958 after the
dissolution of West African Airways Corporation (WAAC) and carried the name WAAC
Nigeria. Further, in 1971 it was rebranded as Nigeria Airways. The government of Nigeria
held a 51% share until 1961, after which it boosted its participation and owned 100% of the
shares. It has served the nation as it flag carrier until the company was again dissolute. (Lyth
2016)
Since 2003, foreign airlines such as British Airways, Emirates are operating in the
country. Even other African countries, with relative low ranking economy as well, are
successfully operating their national airlines. For example, Kenya, Ethiopia and Rwanda all
have their national carriers, on which Nigerian travellers largely depend. Even Croatia, a