Research relating to management process in product development

Running head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the Student:
Name of the University:
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1RESEARCH PROPOSAL
Table of Contents
Problem statement......................................................................................................................3
Aims and objectives...................................................................................................................3
Methodology..............................................................................................................................4
Secondary data sources and data................................................................................................4
References..................................................................................................................................6

2RESEARCH PROPOSAL
Title: Research relating to management process in product development.
Problem statement
The problem which this research paper will aim at identifying is how exactly market
research processes of Samsung has helped in the successful product development of the
company. Since market research and product development are broad terms in terms of
conducting research, the research paper will be specifically focusing on identifying the
methodology which the company adopts in its venture of product development. Samsung has
been a competitive challenger to the market incumbent, Apple, with its Galaxy and Galaxy
Note series. Both of the products have almost similar features, with IPhone leading the
competition. However, Samsung has given tough competition to IPhone despite the
incumbent’s positioning as a luxury brand, in terms of revenue generation. According to
Steenkamp (2019), Samsung has a way of segmenting the market into various categories,
based on which it designs a variety of products targeted at each segment. This will be the
hypothesis of the research paper, backing the success of the brand in product development.
Aims and objectives
The aims and objectives of this research paper are as follows:
• To identify the research methodology of the company.
• To understand their research process.
• To identify strengths in their research processes.
• To understand the benefits of the market research for the company.
• To provide a general hypothesis and recommendation for other firms, based on the
assumption and ideas gained from the research.