Social media marketing in the hospitality industry (Doc)

Research Proposal Form

Research title or aim: To assess the impact of social media marketing on customer base and
sales performance in the context of hospitality sector: A study on Qbic hotel
Research objectives:
 To analyze the trend of social media marketing in hospitality sector.
 To ascertain the impact of social media marketing on Qbic’s customer base.
 To assess the influence of social media marketing on the sales performance of Qbic.
 To recommend the aspects of digital technology which Qbic can use to enhance growth
and performance.
Rationale: The main reasons behind the selection of such research issue are that now
companies pertaining to each sector are using digital technological aspects with the very high
pace. Hence, thematic analysis will be conducted to assess the level to which social media
marketing affects the growth and performance of hospitality sector.
Research methodology:
Research type Qualitative
Research approach Inductive
Research philosophy Interpretivism
Data collection  Survey will be
conducted to gather
primary data
 Secondary sources:
books, journals and
scholarly articles
Sample Purposive sampling: 30 managers
of Qbic hotel
Data analysis Thematic perception test technique