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Effectiveness of Globalisation - Amazon

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Added on  2021-02-22

Effectiveness of Globalisation - Amazon

   Added on 2021-02-22

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Research Proposal FormStudent Name .....................................................................................Student number ...........................................Centre Name.....................................................................................................................................................................................Tutor......................................................................................... Date...........................................Unit.........................................................................................Proposed Title ......To determine the effectiveness of Globalisation. Case study on AMAZON...................Section One: Research Title, aim, objectives.Aim: To determine the effectiveness of globalisation for enhancing marketing operations of e-commerceorganisation. A case study on Amazon Objectives: To learn about the concept of globalisationTo identify the benefits of globalisation for Amazon.To ascertain the relationship between globalisation and improvement of marketing operations for Amazon.To recommend the measures through which Amazon can utilise globalisation for higher growth to achieving competitive edge.Section Two: Reasons for choosing this research projectThe main aim behind selecting this research topic is to identify the manner in which globalisation support an organisation in its growth and success at marketplace. In addition to this by performing research over this topic researcher would be able to determine the benefits that Amazon get through globalisation.Section Three: Literature sources searchedAccording to the view point of Chaffey, Hemphill and Edmundson-Bird, 2015, globalisation plays a crucial role in connecting two people or businesses that lives in several different geographical locations. In case of e-commerce sector globalisation provides a medium through which people get connected to the business for satisfying their need and demand by performing transactions over internet. This supported Amazon in achieve greater success at marketplace as globalisation helps the company to get connected with the customers that resides throughout the world in order to offer them services and expand business globally. Hence it supported Amazon in achieving greater success and growth at marketplace. Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2015. Digital business and e-commerce management. Pearson UK. Abed, S. S., Dwivedi, Y. K. and Williams, M. D., 2015. Social media as a bridge to e-commerce adoption in SMEs: a systematic literature review. The Marketing Review. 15(1). pp.39-57.Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization and integration of the world economy as drivers of economic growth. Journal of Service Management. 26(4). pp.565-587.Dimitris Glezos. 2019. The Globalization of eCommerce and How Companies Can Adapt. [Online] Available through: <https://www.transifex.com/blog/2015/global-ecommerce-strategies/>./Barns. M. 2016. Global E-Commerce Becoming The Great Equalizer. [Online] Available through: <https://www.forbes.com/sites/greatspeculations/2016/01/20/global-e-commerce-becoming-the-great-equalizer/#b3e0f805773a>.
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Section Four: Activities and timescales (Gantt chart)Research Proposal Form (contd.)
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