Effectiveness of Globalisation - Amazon

Added on - 21 Feb 2021

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Research Proposal FormStudent Name.....................................................................................Student number...........................................Centre Name.....................................................................................................................................................................................Tutor.........................................................................................Date...........................................Unit.........................................................................................Proposed Title......To determine the effectiveness of Globalisation. Case study on AMAZON...................Section One: Research Title, aim, objectives.Aim: To determine the effectiveness of globalisation for enhancing marketing operations of e-commerceorganisation. A case study on AmazonObjectives:To learn about the concept of globalisationTo identify the benefits of globalisation for Amazon.To ascertain the relationship between globalisation and improvement of marketing operations forAmazon.To recommend the measures through which Amazon can utilise globalisation for higher growth toachieving competitive edge.Section Two: Reasons for choosing this research projectThe main aim behind selecting this research topic is to identify the manner in which globalisationsupport an organisation in its growth and success at marketplace. In addition to this by performingresearch over this topic researcher would be able to determine the benefits that Amazon get throughglobalisation.Section Three: Literature sources searchedAccording to the view point of Chaffey, Hemphill and Edmundson-Bird, 2015, globalisation plays a crucialrole in connecting two people or businesses that lives in several different geographical locations. In case ofe-commerce sector globalisation provides a medium through which people get connected to the businessfor satisfying their need and demand by performing transactions over internet. This supported Amazon inachieve greater success at marketplace as globalisation helps the company to get connected with thecustomers that resides throughout the world in order to offer them services and expand business globally.Hence it supported Amazon in achieving greater success and growth at marketplace.Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2015.Digital business and e-commerce management.Pearson UK.Abed, S. S., Dwivedi, Y. K. and Williams, M. D., 2015. Social media as a bridge to e-commerce adoption inSMEs: a systematic literature review.The Marketing Review.15(1). pp.39-57.Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization and integrationof the world economy as drivers of economic growth.Journal of Service Management.26(4). pp.565-587.Dimitris Glezos. 2019. The Globalization of eCommerce and How Companies Can Adapt. [Online] Availablethrough: <https://www.transifex.com/blog/2015/global-ecommerce-strategies/>./Barns. M. 2016. Global E-Commerce Becoming The Great Equalizer. [Online] Available through:<https://www.forbes.com/sites/greatspeculations/2016/01/20/global-e-commerce-becoming-the-great-equalizer/#b3e0f805773a>.
Section Four: Activities and timescales (Gantt chart)Research Proposal Form (contd.)
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