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Benefit of Globalization for Businesses

   

Added on  2021-02-20

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Research Proposal FormStudent Name: ______________________ Student ID: ____________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title: ______________________________________________Section OneTitle “Strategies that can be employed by businesses for successfully entering into emerging markets”Objectives Aim“To identify strategies that can be employed by businesses for successfully entering into emergingmarket: A study on Nestle”ObjectiveTo explain benefit of globalization for businessesTo investigate issues that company faces while planning or entering in the new emerging marketTo recommend best strategy that can help Nestle in successfully entering into emergingSection Two: RationaleThe reason of working on such subject is that there are many companies which plan for entering in thecompletely new market hence it is essential for them to take support of right strategy that can help themto get success there hence scholar has selected this topic. Another reason of selecting this topic forinvestigation is that scholar has knowledge about globalisation and has past experience of working inmultinational companies hence this is an interesting area of research that is why researcher has selectedthis topic for investigation. This is interesting tome because I have studies international marketing henceit is related to my field. Furthermore, this topic is very interesting for the companies those work in this1

industry because they want to go into new market. It would also give benefit to scholars hence it ischosen for this investigation. The international expansion of the business are turning out to be theinteresting topic day by day. So choose this topic to analysis the level of gap the is revealing betweenvarious author and the current market demand for the expamsion of business. Section ThreeUse of key literature sources to support your research question, objective or hypothesis: As per the view of Hofer and Baba, (2018) franchising is the strategy in which companies givefranchise to any local firm which has capability to run operations in that country. Companies whichimplements repeatable business models uses this tactic.On the other hand the entering the way into theglobal market there is the requirement of the legal engagement between companies that will come alongwith the legal formalities. The author also added that there is the need for the proper authenticationregarding the sell and purchase of the product within the organisation. Lindsay, rod and ashill, (2017).licensing is the tactic that is used by most of multinational companies, firms take licence for enteringinto new market. The licensing of arrangement can be termed as the quick results for taking the interestin global market which allows the company to end the trade barriers. It is only beneficial if firmspurchase it licenses for large market. On the other hand the author contradict that there is need for lot ofdetermination to have the courage to find out the right licence. In addition to that there is theidentification of potential risk from upside done for patent licensing which may include re loss of controlover the particular inventions.Sullivan, El Asmar and Sullivan, (2019) stated that franchise is the greattechnique that helps the firm in gaining success. As companies need not search more about Newmarketbecause the firm to which franchise is given has good knowledge of local market. According to Ayden,Demirbag and Tatoglu, (2018) joint venture is beneficial technique as it increases profit by reducing costof operation. It has flexible nature hence enterprise can gain success in the market. The author also steadthere by pooling the money and the personnel , there in increase level of enhancement for the chances ofthe technological advancement which will help in reduction of exploration and production cost . Thiswill eventually help in having the increase in the profit margins. The joint ventures have the ideas whichare internationally common enterer the expansionism for subsensible business. As per the view of thevarious author it has been identified there is level of confusion in the opinion of the different author inhaving the enter into the international market by using the different level of strategy. So there the reportwill help in analysing and understanding the level of gaps between different views of authors. Section Four: 2

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