Concept of Globalisation Assignment - ASDA

Added on - 04 Oct 2020

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Research Proposal FormStudent Name: ______________________ Student ID: ______________________Centre Name: _____________________Tutor: ________________ Date: ___________________Unit: ____________________Proposed Title:“Impact of Globalisation on the corporate structures of large multinationalcompanies and the major challenges they face”.Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question, objective or hypothesis)“Toexplore the impact of globalisation on the corporate structures of large multinational companies andthe major challenges they face”. A case study on ASDA.Research objectives (e.g what is the question you want to answer? What do you want to learnhow to do? What do you want to find out?):ResearchObjectives:To understand the concept of globalisation.To analyse the influences of globalisation on corporate structure of ASDA.To evaluate the challenges faced by ASDA during expansion of business functions.To recommend different ways through which ASDA can easily overcome challenges faced by company.1
Research Questions:What is the concept of globalisation ?How to analyse the influences of globalisation on corporate structure of ASDA ?What are the challenges faced by ASDA during expansion of business functions ?What are different ways through which ASDA can easily overcome challenges faced bycompany ?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects you are studying, personalinterest, future plans, knowledge/skills you want to improve, why the topic is important):The main reason behind selecting this topic is to explore the knowledge of learner about associated the impactof globalisation on corporate structure of ASDA. The reason about choosing this organisation, it is themultinational company across the boundaries. However, it is important for an investigator as well as learner inorder to enhance their accurate knowledge regarding field of study. This topic will help them researcher inorder to improve literature review, data analysis and data interpretation skill. Apart from this, researcherassists an organisation to overcome challenges which are faced while expanding business operations and itsfunctions.Section Three: Literature sources searchedUse of key literature sources to support your research question, objective or hypothesis:Concept of globalisationGlobalisation refers to the procedure of identification of economic, political, social, cultural relations in all over theinternational boundaries. It is the free movement of goods, services and people across the world in seamless and combined manner.Globalisation refers as countries which liberalise their import protocols and welcome foreign investment into different sectorswhich are mainstays of its economy. Globalisation consists with standardised products and services with the help of globallystandardised production and marketing process that are target desired buyers needs and demand2
Analyse the influences of globalisation on corporate structure of ASDAAs per the view ofLechner, (2014), globalisation is mainly influence on corporate structure of ASDA Company in order toenhancement in competition, improving awareness, maximise sales and profitability and many more. The main advantage ofglobalisation is to assist an organisation for retain strong position in international market place. There are different benefits andimpact of globalisation which includes introduction in new technology, better economy, introduces better trade and others. Withthe assistance of such benefits ASDA can easily expand their business operations and its functions at global level.Challenges faced by ASDA during expansion of business functionsAccording to the view of velocity global, (2019), globalisation take various issues and problems for ASDA company whileenter in new emerging market place. There are various challenges which are faced by ASDA that are described as follows:Job mobility– It is one of the major issues of entering in international market area. ASDA tries to enter in the globalmarket where country is less developed from the nation in which they are regulated business in better manner. The nation does nottake all staff members into new market place of the country. Thus, this wills enhancing productivity with such workers while faceissues and challengesDifferent ways through which ASDA can easily overcome challenges faced by companyAccording to Manal Haddad, (2019), an organisation try to overcome with such issues and which are faced by them at thetime of enter in large market places that are described as under:Cultural difference - For overcoming with such issues and challenges, the firm should cover all theagreements andcontracts of local authority. It will assist them in localising their goods and services, providing local identity and diversifyingthe products from others (Najam, Runnalls and Halle, 2016). It can be done with the assistance of marketing functions andactivities in proper manner. While enter in new country, company are analyse culture which help them in dealing andhandling different type of customers. They are offering them variety of goods and services to them in order to satisfy their allneeds and demand effectively.Section Four: Activities and timescalesActivities to be carried out during the research project(e.g research, development and analysis of ideas,How long this will take:3
writing, data collection, numerical analysis, tutormeetings, production of final outcome, evaluation,writing the report):4
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