Promoting the Business Operations of a Retail Organisation on Global Segmentation

RESEARCH
PROPOSAL FORM

TABLE OF CONTENTS
SECTION 1......................................................................................................................................1
Research background..............................................................................................................1
Aim and objectives.................................................................................................................1
Research questions.................................................................................................................1
SECTION 2......................................................................................................................................1
Rationale.................................................................................................................................1
SECTION 3......................................................................................................................................2
Literature Review...................................................................................................................2
SECTION 4......................................................................................................................................2
Activities and Timescale........................................................................................................2
SECTION 5......................................................................................................................................3
Research methodology...........................................................................................................3
REFERENCES................................................................................................................................4

SECTION 1
Topic: Promoting the business operations of a retail organisation on global segmentation
Research background
Impact of globalisation on a retail industry is that it will be helpful in creating various
opportunities as well as developing the brand image on global level. As Tesco is known as the
best retail brand in UK which has various stores throughout country, so, there is requirement of
uplifting the operational activities of this organisation on a wider scale.
Aim and objectives
Aim: “To Promoting the business operations of a retail organisation on global segmentation -
a case study on Tesco Plc.”
Objectives
 To analyse the concept of globalisation and its benefits to Tesco Plc
 To determine the current global requirement for Tesco Plc
 To identify emerging economies for brand development for Tesco Plc
 To suggest development techniques for improving the operational framework in Tesco
Plc
Research questions
 What is the concept of globalisation and its benefits to Tesco Plc?
 How to determine the current global requirement for Tesco Plc?
 How to identify emerging economies for brand development for Tesco Plc?
 What are the suggestions for development techniques for improving operational
framework in Tesco Plc?
SECTION 2
Rationale
Study will represent various new techniques and modes of development which will help
Tesco Plc. in its global operations. It will evaluate the opportunities and current market scenario
that will be ascertained to make accurate analysis and planning. Along with this, there will be
identification of factors which affect industrial functions on a global level such as changes in
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