Factors Influencing Consumer Attitude towards Online Shopping in Australia

Running head: RESEARCH PROPOSAL
Project Title: Factors influencing the consumer attitude in relation to online shopping in
Australia

1RESEARCH PROPOSAL
Table of Contents
1. Background of the research topic................................................................................................2
2. Statement of the problem.............................................................................................................3
3. Research aim and objectives........................................................................................................4
4. Research questions.......................................................................................................................5
5. Scope of the study........................................................................................................................5
6. Justification and potential output of the research........................................................................6
7. Conceptual framework and research hypothesis.........................................................................7
7.1 Conceptual framework...........................................................................................................7
7.2 Research hypothesis.............................................................................................................10
8. Methodology and organization of the study..............................................................................11
9. Project budget and schedule......................................................................................................12
10. Conclusion...............................................................................................................................14
References......................................................................................................................................16

2RESEARCH PROPOSAL
1. Background of the research topic
The project title is reflected on the factors influencing the consumer attitude in relation to
online shopping in Australia. Australia is moving in faster pace into the digital pathways by
increasing into per capita income. It leads to growth into online shopping as it can cater people
those are coping with busy timeframe. Reimers, Chao and Gorman (2016) stated that it can
create need for the studies for understanding the consumer behaviour as well as attitude into
digital circumstance. Cheah, Phau and Liang (2015) discussed that consumer attitude towards the
consumer behaviour is termed as degree to which the personality is favorable and unfavorable
and behaviour appraisal to be acted. Adapa and Roy (2017) argued that effective online shopping
is revolved around understanding consumer’s behaviour. The consumer attitudes are involved
into value creating processes. Based on the selected title, the study is confirmed that the
consumer attitudes towards the online shopping is being influenced by means of convenience,
trust, experience plus price. The rationale for this research study is that the online shoppers can
enjoy higher levels of indecision prevention. Lim, Soutar and Lee (2016) argued that trust is
required as a concern with scope of tolerance. This study is found that people from various
demographic backgrounds are being considered to do online shopping as a way of purchasing.
In order to do a comprehensive discussion, the factors which are related to influencing
the consumer attitude in relation to online shopping are consumer behaviour. Thaichon and
Quach (2015) stated that the customer behaviour is a main concentration for the marketing
practitioners. Martin, Mortimer and Andrews (2015) defined that the buying behaviour of
consumer describes how the individuals and organizations purchase as well as use products to
meet with demands of customers. Bezes (2016) argued that online shopping is allowed the

3RESEARCH PROPOSAL
customers to buy the products from seller over the internet. The online shopping can generate a
behavioral pattern among the customers. Lack of trust as well as unavailability of the product
before purchase is little unconvinced to the online shopping. In this research study, convenience,
trust, experience plus price are four main factors which can affect the purchase behaviour for
Australia are reviewed in this paper.
Nguyen, Lobo and Greenland (2017) suggested that the purchase intention is presumed to
the pointer of what scope people are eager to consumer behaviour. According to Quach,
Thaichon and Jebarajakirthy (2016), be short of objective to procure online is a main challenge
towards purchasing of products through e-commerce site. The e-commerce website understands
purchasing behaviour of the customers for building and maintaining a strong relation with the
customers. Roy et al., (2017) proposed that the purchase intention of the customers is providing
constructive influence on the online purchasing. This study is further investigating on association
between two variables which are analyzed in the further research study.
This online shopping research is focused on recognizing the inspiration of the online
shopping which can promote the research success. In the online hopping context, experience and
trust are the perceived behavioral control factors which are significant towards facilitating the
consumer attitude towards online shopping in Australia (Balaji & Roy, 2017). Convenience and
price is consumer perceived benefits factors which are influencing the consumer attitude towards
online shopping in Australia.
2. Statement of the problem
With increase into the retail rental, operating cost of physical store, decline of sales as
well as cost constraints, the retailers have no choice to go for alternative solution in order to