The Impact of Skin Colour Discrimination on Employees' Motivation in the Workplace

Research Proposal

Project Title
The topic of this research project is “The impact of skin colour discrimination on employees'
motivation in the workplace”.
Aims and Objectives
Discrimination is referred as the prejudicial treatment of distinct people on the basis of different
aspects including age, race, sex, gender etc. Treating an individual unfairly at workplace
because of his/ her colour is not tolerable. Discrimination based on colourism is a type of
prejudice usually from people of similar race in which they are treated differently on the basis
of social implications from the cultural meanings which are attached to colour of skin (Adams,
Kurtz-Costes and Hoffman, 2016). This research report is based on Marks and Spencer which is
a British multinational retailer of United Kingdom who specialise in selling home products,
clothing and food products. The company was founded in year 1884 and its headquarters is
situated in London. This report is based on the topic “The impact of skin colour discrimination
on employees' motivation in the workplace”. The aim and objectives of study are as follows:
Aim of Research:
“To analyse the impact of skin colour discrimination on motivation of employees in workplace.
A case study on Marks & Spencer.”
Research Objectives:
 To understand the concept associated with skin colour discrimination.
 To assess the influence of skin colour discrimination on motivation of employees at
workplace.
 To determine various strategies to eliminate skin colour discrimination from workplace.
Research Questions:
 What is the concept of skin colour discrimination?
 What is the influence of skin colour discrimination on motivation of employees at
workplace?
 Which strategies can be employ by Marks & Spencer to eliminate skin colour discrimination
from workplace.
Significance of Research: