Impact of Social Media on Employment in Hospitality Sector: A Case Study on Hilton Hotel

RESEARCH PROPOSAL HOSPITALITY
RELATED REPORT

Table of Contents
INTRODUCTION...........................................................................................................................2
AIM AND OBJECTIVES-..............................................................................................................2
INTRODUCTION AND RATIONALE..........................................................................................3
LITERATURE REVIEW................................................................................................................4
Understanding about the social media concept............................................................................4
Social media impact used within hotels for employment purpose...............................................5
Challenges faced by hotels while using social media in regards to employment........................5
RESEARCH METHODOLOGY....................................................................................................6
Research types..............................................................................................................................6
Research philosophies..................................................................................................................6
Research approaches....................................................................................................................6
Data collection.............................................................................................................................7
Data analysis................................................................................................................................7
Sampling......................................................................................................................................7
Ethical consideration....................................................................................................................7
CONCLUSION AND RECOMMENDATION..............................................................................8
REFERENCES..............................................................................................................................10

Topic- “To investigate the impact of social media used in hotels for employment within
hospitality sector. A case study on Hilton hotel.
INTRODUCTION
Research is detailed and careful study into a particular issue, concern or topic conducted
by using appropriate research methods. It is systematic investigation to explain, define, predict
and describe the observed phenomenon (Ghauri, Grønhaug and Strange, 2020). Research is
based on logical reason and includes deductive and inductive methods. It is distinguish into two
type’s qualitative and quantitative both are quite beneficial. It provide many benefits to
researcher such as while conducting research study investigator usually monitor more closely
any kind of change that can be detected earlier. The benefit of research is that it keep researcher
up to date on progress and how study is doing. Furthermore, it can be said that research proposal
is a document creating a research projects, mostly in academic or sciences. The purpose of
research proposal is to convince reader to value of work and competence. Through this
researcher can prove that they have effective plan for their work.
The current study covers impact of social media used by Hilton hotel for employment
while operating within hospitality industry. This investigation will conduct with suitable and
appropriate methods that help to draw conclusion with effective results. Researcher analyzes the
extent to which social media impact employment procedure of Hilton hotel.
AIM AND OBJECTIVES
Aim-
“The aim of this study is to ascertain the affects of social media utilize for employment in
hotels with regards to Hilton hotel.
Objectives-
 To develop comprehend about concept of social media.
 To identify the impact of social media used by Hilton hotel for employment.
 To asses challenges faced by Hilton hotel while using social media.

 To recommend social media marketing strategies to Hilton hotel with regards to
employment.
INTRODUCTION AND RATIONALE
Social media refer to set of applicants and websites that are especially designed and used
to share specific content effectively and quickly (Hjorth and Hinton, 2019). It is one of the best
way companies can use for varied purpose that is quite beneficial for them in term of increasing
productivity and profitability as well. It is collective term for app which focus on community
based input, content sharing and communication. It can be said that social media especially used
to interact with target market.
The current study is based on Hilton hotel which is located in London, UK. It was
founded in 1919 by Conrad Nicholson Hilton. This study explains that impact of social media
utilize by hotels sector within hospitality industry for employment. Furthermore, this report also
justifies research approaches undertaken by researcher for gather data related to chosen topic.
Research Importance-
The current research is essential as it help to identify the impact of social media used by
Hilton hotel for employment purpose. In recent time, many companies or businesses are using
social media for gaining the attention of talented applicants towards the best job opportunities
offer by hotel in order to enhance their productivity level rather than before. It is a key trend that
directly affects of performance and growth of hotels run within hospitality industry. Employment
is one of the key areas which are being focused highly by the managements of this sector. It very
important for them to hire skilled and talented applicants for which they utilize many techniques
and resources. By conducting this research researcher can effectively find out social media affect
and outcome that help in further investigation.
Research benefits-
The present study based on above chosen topic is beneficial and significant for businesses
and hotels managers. With the help of this investigation manager understand the importance of
social media utilization and also comprehend their benefits in context of employment which