This research proposal focuses on analyzing guest satisfaction in Highland Resort in Chiang Mai, Thailand. It explores the factors that influence guest satisfaction, challenges in developing positive behavioral perspectives, and provides measurable recommendations. The study aims to contribute to the understanding of customer satisfaction in the hospitality industry. Subject: Hospitality Management

Research proposal

The assignment requires the identification of a topic in the services sector and the submission of a research proposal with an executive summary and literature review. The specific topic is 'Guest satisfaction for local highland resort in Chiang Mai, Thailand'. The proposal should include the background, rationale, aim, and objectives of the research project.

Study on guest satisfaction in Highland Resort in Chiang Mai, Thailand, analyzing factors, challenges, and recommendations. Subject: Hospitality Management

Guest Satisfaction in Highland Resort in Chiang Mai, Thailand

Case Study TABLE OF CONTENTS Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Background of the study 1 1.3 Research problem 4 Chapter 2: Case Brief 6 2.1 Introduction 6 2.2 Research aim 7 2.3 Researcher objective 7 2.4 Research questions 7 2.5 Structure of the case study 7 Chapter 3: Plan of Analysis 9 3.1 Statement of the problem of the case 9 3.2 Literature review 9 3.3 Proposed Plan for Analysis 16 3.4 Marketing tools 16 3.5 Strategic management and tools 17 3.6 Source of data 18 Chapter 4: Analysis and Findings 19 4.1 Introduction

Business Development

Leadership Management

TABLE OF CONTENTS Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Research problem 4 Chapter 2: Structure of the case study

Solution

Professional Development

Design and Creativity

Data Science and Big Data

Philosophy

The Importance of Customer Satisfaction

Political Science

Case Of Thomas Cook - Promotional Mix & Integrated Campaign|Tourism

The Influence of Digital Technology in the Travel and Tourism Sector

HOTEL RESTAURANT and MANAGEMENT

Surigao State College of Technology

Marketing

Statistics and Probability

Ezgi Erkmen and Murat Hancer Creating Value for Restaurant Customer Report 2022

Report

This research proposal explores the lack of employee motivation and its impact on organizational performance at Stansted Airport. It analyzes motivational factors, the interrelationship between motivation and employee performance, and theoretical aspects of motivation. The research aims to shed light on the significance of motivational factors for driving positive growth in the organization.

Healthcare and Research

Lack of Employee Motivation and its Impact on Organizational Performance: A Case Study of Stansted Airport

Guest Satisfaction in Highland Resort in Chiang Mai, Thailand

TABLE OF CONTENTS Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Research problem 4 Chapter 2: Structure of the case studylg...

The Importance of Customer Satisfactionlg...

Case Of Thomas Cook - Promotional Mix & Integrated Campaign|Tourismlg...

The Influence of Digital Technology in the Travel and Tourism Sectorlg...

Ezgi Erkmen and Murat Hancer Creating Value for Restaurant Customer Report 2022lg...