Impact of Digital Marketing on Success of a Firm

Research Proposal
Table of Contents

Title of project: Impact of digital marketing on success of a firm. A research project on Lotus car
Ltd....................................................................................................................................................1
Introduction......................................................................................................................................1
Background for the study.......................................................................................................1
Aim and objective...................................................................................................................1
Rationale for selection of topic...............................................................................................1
Research questions.................................................................................................................2
Literature Review.............................................................................................................................2
To evaluate about the concept of digital marketing with a business firm along with its needs
and importance.......................................................................................................................2
To determine the impact that could be lead by digital marketing on success of Lotus car ltd.2
To review about some more effective ways and trend of digital marketing that could be
implicate by Lotus car ltd to have enhanced success level....................................................3
Research methodology to meet set aim...........................................................................................3
Ethics................................................................................................................................................3
REFERENCES................................................................................................................................4

Title of project: Impact of digital marketing on success of a firm. A research
project on Lotus car Ltd.
Introduction
Background for the study
Digital Marketing in simple terms refers to advertising and promotion of products and
services with the help of some digital channels like search engines, social media, e-mails,
websites or any other computer or mobile app. Therefore, digital marketing provides a viable
method for companies and organisation to endorse and promote their goods and services as well
as overall brand in a more effective and better manner. Apart from this, Lotus car ltd is selected
for conducting current research project to evaluate about the impact of digital marketing which is
British automotive company engaged in manufacturing sports cars and racing cars the main
headquarter of which is located at Norfolk, England.
Aim and objective
Research aim
To evaluate about the need and importance of concept of digital marketing along with
analysing its impact on the success of the firm. A research project undertaken on Lotus car Ltd.
Research Objective
 To evaluate about the concept of digital marketing with a business firm along with its
needs and importance.
 To determine the impact that could be lead by digital marketing on success of Lotus car
ltd.
 To review about some more effective ways and trend of digital marketing that could be
implicate by Lotus car ltd to have enhanced success level.
Rationale for selection of topic
In today’s competitive environment, promotion and advertising has become more
important and vital thus, current research topic is rationale as it facilitates better understanding
and information about the digital marketing which provides more effective way to endorse and
promote products and services. Apart from this, digital marketing is also important and vital to
have better understanding abut the target market through leading an enhanced interaction and
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