(PDF) Globalization Implications for Human Resource

Added on - 19 Feb 2021

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RESEARCH PROPOSAL
TABLE OF CONTENTSTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Aim..............................................................................................................................................1Objectives....................................................................................................................................1Research questions.......................................................................................................................1LITERATURE REVIEW................................................................................................................1Effect of globalization on marketing...........................................................................................1Positive impacts of globalization on marketing...........................................................................2METHODOLOGY..........................................................................................................................2Data Collection method...............................................................................................................2Data Analysis...............................................................................................................................2Sampling......................................................................................................................................2Research design...........................................................................................................................3PROJECT MANAGEMENT PLAN...............................................................................................3GANTT CHART.............................................................................................................................4REFERENCES................................................................................................................................5
TITLETitle of this Research Proposal is: What are the positive economic impacts ofGlobalization on HR department of Morrison.INTRODUCTIONAimTo analyse positive economic impacts of Globalization on Marketing department ofMorrison.ObjectivesTo examine effect of globalisation on marketing.To analyse positive economic impact of globalisation on marketing of Morrisons.To recommend how efficiency of marketing strategies can be maintained in MorrisonsResearch questionsWhat are the effects of globalization on marketing?What are the positive impacts of globalization on marketing of Morrisons?What are the recommendations to improve and maintain the efficiency of marketingstrategies in Morrisons?LITERATURE REVIEWEffect of globalization on marketingGlobalization can be defined as integrated global economy. It has impacted variousbusiness organizations, way they do business and the way they do marketing(Belk, 2019). It ishelping in increasing cultural, political, social and economical interdependence and as a resultthey have impacted business environment of various firms. But the major effect of globalizationhas been seen on marketing of an organization or its products. Due to globalization technologyadvancement is also increasing continuously which are affecting standards of manufacturingprocess. This affects the business economies which makes a company either feasible to serveglobal market or reduces its feasibility to service global market. Due to this they need tocontinuously bring changes within their marketing strategies. Globalization has impacted itsmarketing strategy as organizations need to bring changes within their global communication(Durand, 2018).1
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