Analyzing the Impact of Digital Marketing on the Success of the Fashion Industry in the UK

To analyse about the concept of digital
marketing along with its impact on success of
fashion industry within UK

Contents
Research Title.........................................................................................................................3
Background of research topic.................................................................................................3
Background of research organisation.....................................................................................3
Research rationale..................................................................................................................3
Research Question..................................................................................................................4
Research aim and objectives..................................................................................................4
Research methodology...........................................................................................................4
Time scale...............................................................................................................................7
Resources................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

Research Title
To analyse about the concept of digital marketing along with its impact on success of
fashion industry within UK. A research project on Burberry fashion house.
Background of research topic
The world fashion is emerged due to prowess of digital marketing together with analyses
of branding as well as innovative use of technology and it embedded with one of the most
fashion trends (Cherrafi and et. al., 2016). Fashion industry perform work with a short product
life-cycle and this is related with changing trends. In simple terms, according to present market
conditions digital marketing aids persons to interact at large level with in minimum time-period
so fashion trends are easily transfer from one place to another. Along with this digital universe
maximise the brand awareness and their impact on organisation operations. Therefore, researcher
aids persons to complete all work with decided digital marketing areas.
Background of research organisation
Burberry is a well-based British luxury fashion house and its headquarter is situated in
London, England. The Burberry offers ready to wear clothes and this includes trench coats,
footwear, fashion and many products for satisfying individual need and wants. Burberry was
established in the year 1856 and as per current market conditions Burberry is offering products at
a world-wide level. Therefore, organisation perform an important role and this is used in
completion of task with decided approaches and it aids management towards complete of task
according to current informative systems and aspects of digital marketing (Hetherington and et.
al., 2014). Marketing plays an important role for promoting and advertising of products at a large
area. With analyses of present market conditions marketing methods and ways are improved and
it relates with digital marketing aspects. This report is written from perspective of Burberry and
this is one of the leading fashion brand in UK. Moreover, this report highlights on aim and
objectives and the methodology of research. It also define about work perspective that manage
work to perform all activities with decided approach and this make better results for research
activities.

Research rationale
The rationale of research define reasons and methods which is effective for management
and it aids organisation for completing research with a proper system. In simple words, it is
stated under research rational that by justifying all perspective this is easy for management to
complete task with decided approaches through which digital impacts are understand by
management for completion of work with decided approach of study. Burberry, perform their
work from several years with traditional methods. So this is important for organisation that
researcher implement appropriate techniques in order to justify digital aspects and methods for
completion of organisation work with an appropriate manner. There are different task
management and it enhance management to develop better changes in organisation. Along with
this there are different task performed by management and it aids towards completion of task
with more efficiency (Kiron, 2014). Their are various task performed by me and this is used to
manage and complete all work with decided roles and it also aids persons in selection of
development changes and it aids management to perform all work with motive of developing
long term process. Along with this there are different task performed so to coordinate them in
proper manner it is essential for management to perform task with use of technology. This also
states about development of activities and it engage digital aspects to perform work in proper
manner. Marketing plays an important role for promoting and advertising of products at a large
area. With analyses of present market conditions marketing methods and ways are improved and
it relates with digital marketing aspects. It also consider about identify of activities that make
better results for management.
Research philosophy
A research philosophy define the belief about different ways by which data and
information relate with phenomenon is included and this is used to gather and analyse overall
research aspects. The term epistemology encompasses about different approach that generate
better research results. Along with this research philosophy deal with source by which all
information is collected and analysed in proper manner. Interpretivism is defined as an effective
method of research philosophy that gather small samples in-depth and it results better as well as
effective results are gained from research project.
Research Question
 Explanation about the concepts of digital marketing?