Assessing Importance of Communication in Construction Industry

Running head:RESEARCH PROPOSAL
Research Proposal: Assessing importance of communication in maintaining timely delivery
of project activities in construction industry
Name of the Student:
Name of the University:

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Table of Contents
Part A: Research Proposal..........................................................................................................2
Part 1: Introduction................................................................................................................2
1.1 Background of the study..............................................................................................2
1.2 Review of literature.....................................................................................................2
1.3 Justification for choosing the topic..............................................................................3
1.4 Research question, aim and objectives.............................................................................4
Part 2: Proposal methodology....................................................................................................5
2.1 Philosophy approach........................................................................................................5
2.2 Chosen research methods.................................................................................................6
2.3 Sampling method.............................................................................................................6
2.4 Data collection method....................................................................................................7
2.5 Data analysis....................................................................................................................8
Part 3- Critical evaluation..........................................................................................................9
References................................................................................................................................13
Appendix..................................................................................................................................15
Part B: Reflection.................................................................................................................15
Questionnaire.......................................................................................................................17

2RESEARCH PROPOSAL
Part A: Research Proposal
Part 1: Introduction
1.1 Background of the study
The research is based on “Assessing importance of communication in maintaining timely
delivery of project activities in construction industry”. Meredith, Mantel and Shafer (2017)
stated that efficiency in the construction building is based on quality relationships between
the contractors, clients and others. Into the construction industry, communication is a
problem which can cause delay in providing the project activities. Camilleri (2016) argued
that each of the stages of construction is relied on the professionals those are developing
buildable design to meet with the client’s needs. The information which are transferred as
well as understood has various aspects to realize construction design.
Yang, Zou and Wang (2016) discussed that communication is termed as exchange as well
as flow of interaction from one person to other, and it is involved sender to transmit the ideas
and information and receive by the receiver. The research work on this construction industry
is mainly based on health and safety, improvement of organizational performance,
procurement and others. Beyond all this, no research is done on the factor like construction
communication which is also required to get well-timed release of the development activities
to client. One of the problems that the company is facing is resolve issues of information flow
(Ika & Donnelly, 2017). Proper communication medium is required to solve construction as
well as design issues.
1.2 Review of literature
Mesa, Molenaar and Alarcón(2016) stated that announcement is a process of interaction
among the individuals and in the construction industry, each of the project participants are
demand for communication. Dave et al., (2016) pointed that communication plays a key role

3RESEARCH PROPOSAL
in organizational effectiveness. Butt, Naaranoja, & Savolainen(2016) emphasized importance
of the communication process for the managers and pointed it for project success. There are
two different types of communication mediums such as formal as well as informal
communication. The formal communication is exchange of the project information
legitimately and flow of the message process is being controlled. It is possible to accomplish
needed place with no any problem. The informal message is not official in nature as well as
there is social relationships which are formed into the workplace outside of business
structure.
Basu (2017) cited that communication barriers are aspect of communication system
which can limit flow of information as it is being transmitted. The factors of communication
barriers which should be summarized in this proposal are poor listeners, lack of leadership
style, and improper communication channels, and limited project resources, lack of trust and
language difficulties. Those are the factors which cause barriers in communication in
communication industry occurred between clients, construction consultants as well as
contractors (Oakland & Marosszeky, 2017). Those communication barriers can cause delay
in delivering the project activities and therefore the project manager is not able to deliver
required project activities to the client at scheduled time.The project manager can able to
understand as well as build working relationship with the stakeholders (Davis, 2017). They
can address how the communication can able to satisfy requirements as well as expectations
of the development stakeholders. In order to manage the development stakeholders as well as
provide with guidelines related to the project scope, cost as well as time goals. There is
communication management matrix which would help to create clarify communication
expectations.

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1.3 Justification for choosing the topic
The researcher visualizes aspects of the construction building work based on its accuracy,
aspects of the building except the information is being expressed in approach that it is
allowed to develop understanding of the communication relevant to management of the
construction projects. Delay in providing project related information, incorrect information
and others cause delay in the project in addition to incorrect construction components.
Communication is effective and the information is being processed. This research topic is
selected so that the reader can know about the communication channels, communication
challenges and causes of project delay for the future construction project.
1.4 Research question, aim and objectives
The aim of this research study is to assess the project announcement in the
construction industry in United Kingdom and following are the research objectives based on
research work such as:
 To determine how the construction project professionals in UK value the
communication aspects
 To determine different communication mediums employed by the construction
professionals
 To determine communication barriers on the construction projects
 To determine how communication affect delivery time of project
Following are the list of research questions based on selected research topic:
I. How do project professional’s value communication and communicated on the
construction projects in United Kingdom?
II. What are causes of the communication barriers on the construction projects?
III. How have communication channels affected project delivery in the UK construction
industry?

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Part 2: Proposal methodology
Research methodology defines the most pertinent approach which is required in
obtaining a completed investigation of the results acquires in the research study tenure. The
concepts moreover the theories assumed in the research process to get the desired outcomes
provide added assistance for deeply analysing the research study topic. (Kumar, 2019). The
purpose of following the analysis in detail is to obtain an immaculate comprehension and
perspective of the importance of communication in continuing timely delivery of project
activities. To realize the research occasion, a thorough understanding of a project delivery
process study is needed to be done. The nature of the study process engages a descriptive
approach of analysis of the research topic. Descriptive approach will significantly aid the
researcher in gaining applied concepts and further provide help to the researcher to deliver a
superior presentation of the study and analysis.
2.1 Philosophy approach
In research methodology, research philosophy aids in the decision making process of
choosing the righteous means to acquire detailed data and information on the research topic.
The selection of one particular research philosophy is crucially important in explanation the
undertaken statements to conduct the research study (Hair Jret al., 2015). Three most familiar
forms of epistemology are Positivism, interpretivism and realism.
For the researcher to understand and apply logic to get valuable hidden factors and
discover important information on the research topic is dictated by Positivism. Positivism
ignores metaphysics for enabling detailed observation. Complex model structures of the
business world are supported by interpretivism. Realism holds the concept of both the
research philosophy. The utilization of human believes to study the different kinds of human
interaction and reality is defined in realism.