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Thinking of Travellers on Low Cost Model of Easy Jet Airlines - Report

   

Added on  2020-06-05

24 Pages4248 Words25 Views
RESEARCH PROPOSAL

Table of ContentsTASK 1 ...........................................................................................................................................41.1- Research specification.........................................................................................................41.2- Factors contributing in research project...............................................................................51.3- Critical review......................................................................................................................51.4- Specification of research .....................................................................................................71.5- Plan and procedure on current study....................................................................................7TASK 2..........................................................................................................................................102.1- Research question in accordance with the availability and specification of the resources. ...................................................................................................................................................102.2- Questionnaire ....................................................................................................................11TASK 3..........................................................................................................................................133.1- Research evaluation techniques.........................................................................................133.2- Interpretation and analysis.................................................................................................133.3- Recommendations..............................................................................................................19TASK 4..........................................................................................................................................20Covered in poster......................................................................................................................20REFERENCES..............................................................................................................................21APPENDIX....................................................................................................................................22

TASK 1 1.1- Research specificationAirlines are the most important part of the tourism sector. It helps the world to increasethe international tourism. Airline industry works in the direction of providing customersatisfaction. They want to make all the customers fully satisfied with their services. It is theactivity which makes the organisations of this sector to increase their profits and income.Furthermore, it makes them to increase their market share. As the airline industry, is so muchimportant in the travel and tourism sector, they have to take care of some elements which are inrelation with the customers (Misopoulos and et.al., 2014). Through this process the companieswill be able to gain various advantages and benefits. There are many methods which are developed by the airline industry to satisfy theircustomers. It made them to grow and get developed in the world. The development which hascome in this industry is very rapid. One of the measure which is being used for the developmentis providing low cost services. This made the people have the rates from which can travelwithout hampering their financial condition. The current research project is based upon the EasyJet Airlines. The cited organisation provides the low cost services to individuals. For thiseffective and efficient low cost carrier model is used by them. It made them to gain manyadvantages among their competitors (Ford, Paparoidamis and Chumpitaz, 2015). Furthermore, itmade the people to travel in foreign countries. Otherwise, they can't afford to spend on travelling.The current study will be based on the elements and factors which are in accordance with thecustomer satisfaction. Although the company, is adopting various attractive changes it can alsolead to the dissatisfaction of travellers.Aim “To find the elements which are responsible for the satisfaction of travellers: A study on EasyJet Airlines.” ObjectivesTo analyse the thinking of travellers on low cost model of Easy Jet Airlines.To identify the factors and elements which are responsible for customers satisfaction atEasy Jet Airlines.To evaluate the effect of budget on income of Easy Jet Airlines.

To recommend the ways to increase the customer satisfaction in Easy Jet Airlines.Research questionsWhat is the thinking of travellers on the low cost model used by Easy Jet Airlines?What are the elements which are responsible for the customer satisfaction in Easy JetAirlines?What is the effect of budget on income generation of Easy Jet Airlines?1.2- Factors contributing in research project.The factors which have contributed in finding the topic of the study are as follows:Area of interest- The topic which is being selected is the burning issue in airline industry.This topic looked very interesting to the researcher. This will make the study in properand effective manner. The profitability of the organisation is very deeply impacted by thecustomer or traveller satisfaction (Carnein and et.al., 2017). That's why the researcherhad chosen this topic to conduct the study. This will be very beneficial for the researcherbecause it will make them to learn various interesting things. Subject matter- It is very easy to find the subject matter for the topic which is beingselected. This will make the researcher to focus on the thinking process of customers tofind out the satisfaction level. It will make them know the views of travellers on the lowcost model which is being used by the company. Data availability- The topic which is selected by the investigator is very interesting andcommon. Finding the data in relation with the topic will be very easy. There will be manyresearchers who might have conducted the study on same topic. It is the main reason forselecting this topic (Hussain, Nasser and Hussain, 2015). The proper and effectiveavailability of the data will make the investigator to understand all the information inefficient manner. 1.3- Critical reviewThinking of the customers on low costs modelIn accordance with the view Keiningham and et.al., (2014) of activity of adopting lowcost model is the major part which has made the airline industry grow. Many travellers gotattracted to this industry because of this feature. This made the people to travel foreign countries.It also made those individuals to travel who can't afford the costly services. This is the activitywhich can make the organisation of this industry to gain many types of competitive advantages.

Customer satisfactionAs per the view, of Paparoidamis, Chumpitaz and Ford, (2015) customer satisfaction isthe most important thing which is required by the companies of airline industry. If the customers,are not satisfied then it will affect the reputation of organisation in the market. That's why thebusinesses of airline industry works very hard to provide the best services which will make theirtravellers fully satisfied. The firms use the low cost model to provide the affordable services tothe consumers. Individuals get highly satisfied with the fact that now they will be able to travelthe world. On the other hand, Bolton and Chapman, (2015) said that this model createsdissatisfaction in the customers. It is because that many people think that the organisations whoare charging the higher prices provide better and effective services. This is their perception that ifthe business is offering the lower prices, then there services will also be at lower level. Elements responsible for traveller's satisfaction. According to the Palmer and Bejou, (2016) there are many elements which have theinfluence on the customer satisfaction. There are many measures which are used by theorganisations of airline industry to make the customers happy and keep them fully satisfied.Level of travellers satisfactions get influenced by the various demand and needs. The individualswant to have many facilities which will keep them safe and secure. If the company, will meet allthe needs and demands in the better way then it will highly satisfy the customers. If the business,fails to meet the demands then it will dissatisfy all the travellers. On the other hand, Belobaba,Odoni and Barnhart, eds., (2015) said that there is the Kano model which shows about thevarious factors which can help the organisation to understand the perceptions and demands of theconsumers. It shows the various needs which are normal, expected and exciting. If the company,fulfils these needs then it will satisfy all the travellers. Effect of budget on the incomeIn the accordance with Steven, Yazdi and Dresner, (2016) the major factor which affectsthe income generation of organisations in airline industry is budget. There are many people whodo not have the effective budget to travel the world. Low cost model provides them the chance totravel in the affordable prices. On the other hand Hussain, (2016) said that the budget is not thefactor which mostly affects the income generation of the companies. Many travellers think that ifthey will choose the high price services, then they will get the better and efficient services.

1.4- Specification of research The current study is to be conducted on the basis on proper research methodology. It isthe term which makes the study more effective and efficient. This makes the investigator to solveall the problems which are related with the research and prepare it in the proper manner. Thereare various tools and techniques which are included in the research methodology. These tools arevery much helpful in analysing and evaluating all the data and information which is gathered bythe researcher. It will make the investigator to select the best tool or technique which will help inconducting the study in effective and efficient manner. Data analysis- There are various tools which can be used to analyse the data in better andproper way. In the present study thematic style of analysis is being used. It will make theinvestigator to analysed the data by using the technique of graphs. Sampling- It is the activity of selecting the small part of information and understandingthe nature of whole. In the current study random technique of sampling will be used. Types of research- There are two types of research which are qualitative and quantitative.In the current study qualitative style will be used (Taylor, Bogdan and DeVault, 2015). Itwill make the investigator to understand all the information which is being gathered inthe effective and efficient manner. Confidentiality- Confidentiality will be maintained by the researcher. The informationwhich is gathered by the respondents will be kept safe and secured. Respondents- The respondents which are selected by the investigator will be given fullrespondents. They will not be forced to give any type of information. Ethical considerations- All the ethical values will be followed by the investigator. Allthe information which is gathered will be written in own words of the researcher.Permission will be taken from the respondents whose information in taken by the scholar(Mackey and Gass, 2015). Nobody will be forced to give the information or their viewson the topic. 1.5- Plan and procedure on current studyActivities Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Week 9Week10

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