Impact of Customer Relationship Management on Customer Loyalty - A Case Study of Rabobank

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Added on 2022/10/01

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This research proposal aims to analyze the impact of Customer Relationship Management on the Customer loyalty practice in Rabobank, New Zealand. The methodology involves a mixed method approach with both qualitative and quantitative data collection through surveys and interviews. The literature review discusses the definition of CRM technology, its importance in current business, efficacy in banking sectors, and factors of customer loyalty. The research gap is identified as the lack of direct relation between CRM and customer loyalty. The research outcome is expected to support the positive influence of CRM technology on customer loyalty in Rabobank.

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Impact of Customer Relationship Management on Customer Loyalty - A Case Study of Rabobank

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