Research Proposal on 'Assessing Challenges of Qantas Airways'

Running head: RESEARCH IN BUSINESS
Research proposal on 'Assessing challenges of Qantas Airways'
Name of the Student:
Name of the University:
Author note:

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RESEARCH IN BUSINESS Table of Contents
1. Introduction and Problem Statement...........................................................................................2
2. Research aim and objectives........................................................................................................3
3. Brief methodology.......................................................................................................................4
4. Sources of secondary data, data presentation and analysis methods...........................................5
References........................................................................................................................................6
Appendix..........................................................................................................................................7

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RESEARCH IN BUSINESS
1. Introduction and Problem Statement
Qantas Airways is the flag air carrier of Australia. By fleet size and number of local and
global destinations of flying, it is the biggest airline in Australia and Qantas also holds the record
of being the 3rd oldest airline of the world, after KLM and Avianca. The company earned revenue
of AUD 17.06 billion in 2018 and employs more than 26000 employees across the nation as of
2017 (qantas.com, 2019). Despite being the largest carrier in Australia, Qantas has been facing
quite a few challenges, which have been affecting their business performance and their profits.
The domestic as well as global aviation industry has become highly competitive in the
past decade. On one hand, the flow of inbound and outbound visitors has increased massively,
and on the other hand, the surge in the number of low cost carriers has been adding into the
market competition for the large and high priced airlines. The new airlines are capturing the
market fast with their modern fleet, comfort, inflight technology, competitive pricing,
employment opportunities, (Taumoepeau, Towner & Losekoot, 2017) etc. Larger airlines like
Qantas are often facing challenges to maintain sustainable profits while competing with the new
and low budget carriers.
It has been reported by Delibasic (2018) that Qantas has been losing its position in the
ranking of best and most popular airlines in Australia, New Zealand and Southeast Asian region
and the Asian carriers are capturing the best rankings. For example, Singapore Airlines won the
title of the best commercial carrier of the world in 2018 while Qantas is out from the list of top
10 carriers for the fourth time (Raynes & Tsui, 2019). Various issues of Qantas were highlighted
by the aviation experts, such as, ageing fleet, higher price in comparison to other rival domestic
and international carriers, not-so-advanced inflight technology, aged staff, lack of employee