logo

Research Proposal on Globalisation

To examine appropriate research methodologies and approaches as part of the research process; conduct and analyse research relevant to a business research project; communicate the outcomes of a research project to identified stakeholders and reflect on the application of research methodologies and concepts.

17 Pages2305 Words400 Views
   

Added on  2020-10-05

Research Proposal on Globalisation

To examine appropriate research methodologies and approaches as part of the research process; conduct and analyse research relevant to a business research project; communicate the outcomes of a research project to identified stakeholders and reflect on the application of research methodologies and concepts.

   Added on 2020-10-05

ShareRelated Documents
GLOBALISATION
Research Proposal on Globalisation_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Research Proposal.......................................................................................................................1TASK 2............................................................................................................................................4Conducting primary and secondary research..............................................................................4Discussing merits, limitations and pitfalls of data collection approaches................................13TASK 3..........................................................................................................................................14Communicating outcomes of a research project to shareholders..............................................14TASK 4 .........................................................................................................................................14Reflection on application of research methodologies...............................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Research Proposal on Globalisation_2
INTRODUCTIONGlobalisation has major influence on trade between countries. Present report deals withBurberry PLC engaged in fashion industry has varied operations in world. Research has beenconducted by taking into account how globalisation drives business success. Researchmethodologies are discussed and data analysis has been done. Moreover, research proposal isbeing done with background, aim, objectives and significance of study. Thus, outcome ofresearch is being produced.TASK 1Research ProposalBackgroundGlobalisation is a historical process, result of human innovation and technologicaladvancement in effective manner being favourable to mankind. It helps economic growth ofemerging economies in order to gain competitive advantage in world economy. Globalisationrefers to maximising integration of world economies by movement of goods and services acrossthe borders. This helps to flow of goods and services in national and international boundaries.Moreover, customers have wide variety of products being available to them for initiatingpurchase. It has eventually benefited businesses which have global presence. In relation to this,Burberry PLC which is global company engaged in fashion industry is being evaluated that howglobalisation leads to business success. The scope and importance of globalisation is highenough which helps to achieve enhanced growth at international level.Aim“To assess how globalisation drives business success- A study on Burberry PLC”ObjectivesTo identify factors of globalisation helping Burberry PLC in achieving growthTo analyse benefits of globalisation boosting operations of Burberry PLC To recommend ways to Burberry PLC for increasing its operational performance atglobal level.Research QuestionsQ1. What are the factors contributing success of Burberry PLC with the help of globalisation?Q2. Do globalisation helps to increase overall performance of Burberry PLC at global level?1
Research Proposal on Globalisation_3
Significance of studyGlobalisation is helping large multinational companies to achieve growth by making itspresence at international level. It is required that emerging economies should create newopportunities for initiating big operations in the best way possible. The significance of presentstudy will focus on how Burberry PLC can inject its operations in more countries. Moreover,continuous improvement can be made with the help of implementation of new strategies quiteeffectually (Chandler, 2017). In today's competitive s scenario, it is essentially needed to replaceold business model and implement a new one for enhancing overall profitability position andattaining advantage of rival businesses in fashion industry. It means that company will be able tomake necessary improvements so that it may attain more growth at global level. The researcherwill effectively attain research questions in relation to research objectives so that conclusion canbe drawn on how globalisation can drive business success up to a high extent.Literature ReviewAs per the views of Bendell (2017), globalisation is an international outreach of nationsfor economic, geopolitical and trade benefits in order to increase competitiveness at global level.Global markets have emerged in a better way and more businesses are able to enhance its growthacross national boundaries. Higher level of production, specialisation in particular capital goodsand consumer goods are exposed at international level which has accelerated world economicgrowth. Furthermore, businesses of emerging economies like China, India are able to attaintremendous and continued growth. On the contrary, French (2018) says that trade liberalisation has another major impact oncountry as it is based on export growth model which directly leads to benefits to nationaleconomy in the form of income generation, creating employment opportunities and overalleconomic growth. This has been major influence to businesses of UK to make its products beingavailable to customers in their respective countries. The exposure of outsourcing to other firmsor even technological driven countries has helped to reduce time of production cycle. It haseventually benefited in providing finished goods to customers in an quick manner (Reading:Globalization Benefits and Challenges. 2018). Research Methodology2
Research Proposal on Globalisation_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Implication of Direct Export Strategy PDF
|23
|5311
|255

Globalisation Assignment - Tesco Plc
|18
|2492
|401

Role of Globalisation in Improving Business Performance of UK Fashion Industry
|13
|3629
|464

Effects of Globalization on Marketing Strategy and Performance
|6
|2174
|177

The Impact of Globalization in the Retail Sector: A Study on Tesco PLC
|23
|6582
|373

Identifying the Significance of Globalisation Concept in Attaining Success at the Global Market: A Study on Marks & Spencer
|27
|6136
|261