Does globalisation increase or decrease business innovation?

Research Proposal

Table of Contents
TOPIC : “Does globalisation increase or decrease business innovation?"......................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Rationale of Research.......................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Role of globalisation in business expansion of organisations..........................................3
2.2 Factors that lead to increase or decrease business innovation in Lycamobile.................4
2.3 To determine if globalisation drive success in Lycamobile or not...................................5
CHAPTER 3: RESEAERCH METHODOLOGY...........................................................................6
3.1 Type of Investigation........................................................................................................6
3.2 Research Philosophy........................................................................................................6
3.3 Research Approaches.......................................................................................................7
3.4 Data collection..................................................................................................................7
3.5 Sampling...........................................................................................................................7
3.6 Ethical consideration........................................................................................................7
3.7 Timescale..........................................................................................................................8
CHAPTER 4: DATA ANALYSIS..................................................................................................9
THEME 1: Knowledge about globalisation concept.....................................................................13
CHAPTER 5: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
5.1 Reflection.......................................................................................................................23
5.2 Recommendation............................................................................................................23

5.3 Alternative Research Methodology................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TOPIC : “Does globalisation increase or decrease business innovation?"
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Globalisation is considered as one of the fast growing concept that aid organisations to
expand their business at overseas market more easily. It provides opportunity to corporations to
trade their products across territorial boundary, reach new customers, develop organisational
structure or more. Apart from this, it leads to arise competition at international market that force
existing or new companies to make innovation in their business, to gain sustainability over such
place. Present research is going to make an investigation on – whether globalisation leads to
increase or decrease business innovation (Baylis, Smith and Owens, 2017). For this purpose,
Lycamobile company is taken that deals in telecom market and run business in more than 22
countries. It offers mobile telecom services like Lycatel calling cards, Lycatalk, Lycachat, GT
mobile and more with amazing packages.
1.2 Background of Research
Globalisation refers to spread of the technology, information, products and the jobs
across national cultures and borders. It is mainly used to explain developing interdependence of
world's culture, populations and economies which brought about through cross- borders trade in
services and products. In emerging world, each business man wants to develop business and
expand its brand name in global market. In expansion, there is more risk involved with company
reputation and if the enterprise face issues already with competitors then they enter into
emerging market to face high competition with rivals. The globalisation provides better
opportunities to business to expand business at international level.
Lycalmobile is mobile virtual network operator and it operates in 22 countries. Process
becomes necessity when domestic market shows an enhancing competition level and commercial
condition. It gives the low- cost and high quality of the international call services to people. It
connects friends and family around world by global network of 22 countries acrooss five
continents (Boserup, Tan and Toulmin, 2013). This company sells its international pay- as- you-
ho SIM cards to consumers which wanting to make the international telephone calls. It has
developed the distinct business structures like MVNA arrangements in various countries. This
company has announced launch of its Lycarewards loyalty programme. This innovation of the
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new services provided in partnership with Adfone that provides the Lycamobile customers of
United Kingdom free gift cards and data in exchange of viewing special offers on Android
phones.
1.3 Rationale of Research
The main reason behind choosing this topic is to determine at which extent globalisation
affects a company in terms on innovation. This would help researchers in conducting their future
products that based on globalisation more specifically and smoothly. Along with this, it also
gives them opportunity to give more effective suggestions to companies that face global
challenges (Cleveland, Laroche and Hallab, 2013). The other reason behind conducting
investigation is to aware about the concept of globalisation. Investigator find that this topic is
interesting and related to the interest areas as determining more regarding firm and also make
business successful. By conducting research, skills, capabilities and knowledge of researcher will
be enhanced and gain the better career opportunities in future.
1.4 Research Aim
The main aim of this research is “To determine whether globalisation leads to increase or
decrease business innovation”. A study on Lycamobile Company.
1.5 Research Objectives
a) To identify the role of globalisation in business expansion of organisations.
b) To analyse the factors that lead to increase or decrease business innovation in
Lycamobile.
c) To determine if globalisation drive success in Lycamobile or not.
1.6 Research Questions
d) What is the role of globalisation in business expansion of organisations?
e) What are the factors that lead to increase or decrease business innovation in Lycamobile?
f) Is globalisation drive success in Lycamobile or not?
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CHAPTER 2: LITERATURE REVIEW
Literature review refers to the kind of scholarly paper that consists current knowledge
consisting the substantive findings and theoretical contributions to specific topic. This part of
research explained published information in specific subject within certain time period. It can be
just simple summary of sources but usually has organisational pattern that combines synthesis
and summary. This part is based on the secondary method of data collection by considering
opinions and viewpoints of different authors. The various sources of collect secondary data are
books, articles, journals, internet sources etc.
2.1 Role of globalisation in business expansion of organisations
As per opinion of Mike Myatt (2016), Globalization refers to trends as well as connection
of communication, technologies and production across world. It has involved interlacing of
cultural and economic activities. It is developed by the efforts of International Monetary Fund
(IMF), World Bank and the others in order to develop free global market for services and
products. It represents the opportunities to enhance prosperity and assure the better jobs, for the
customers, it is helpful in bring wider range of products to select from and less costs.
Globalisation helps business entities to expand their business in different locations because it
reduces national and international entry barriers for organisations. It is a process of worldwide
integration which arises from interchanging activities of products, services, ideas and other
aspects that may help companies to generate higher profits. With the help of globalisation
enterprises can capture large market share. While expanding business globally companies take
culture of that country in to consideration where it is planning to establish its business. With the
help of globalisation positive relationships between countries are abolishing which is beneficial
for trading in various regions. Hence, it has facilitated nations to transition into global market
easily. Main reason behind business expansion due to globalisation is enhancement in
transportation and communication technology all around the world. Increased business relations
result in growth and development of international business and exchanges of goods, services and
ideas. With the help of it, developing countries are heading towards development because large
sector companies are establishing their business there, which helps to grow economy of the
nation and increase foreign direct investment, employment and capital flow. It has also helped to
for faster transmission of technology and innovation at global level. In globalisation, innovation
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