Importance of Employee Motivation in Increasing Work Productivity - A Case Study on Caffe Nero

This research proposal analyzes the significance of employee motivation in increasing work productivity, with a focus on Caffe Nero. It discusses the existing practices adopted by Caffe Nero and suggests effective ways to increase employee motivation and productivity.

RESEARCH PROPOSAL Tuesday, 17 October 2017
NAME:
DATE: 17.10.2017
Organisation CAFFE NERO
Reason for Choice The present research revolves around a coffee
store, Caffe Nero Ltd. headquartered in London,
UK. The reason behind selecting this particular
organisation is its renowned position in UK.
However, this organisation is currently referred
to suffer from some leading motivation related
issues where its employees are not working with
a satisfied mindset. Such type of setting is
apparent to impact upon their productivity where
they may together get fail in satisfying their
consumers in an appropriate way. It is therefore
important to motivate the workers to meet out
the expected results for attaining the
organisation’s aims and objectives. For the
selected company, the influence of motivated
employees on their productivity is analysed.
Motivated employees ensure entities to achieve
the desired outputs. Employee Motivation and
productivity are highly correlated with each
other. In this research, this relationship will be
analysed and findings will be drawn. In the
present research, the significance of employee
motivation in increasing the work productivity
will be understand. Besides this, the practices
adopted by the selected entity will also be
discussed in this report. In addition to this, this
study will also suggest some effective ways in
which the chosen entity can increase the

employee motivation.
Research Theme Aim of research: The aim of conducting this
research is "To study the importance of
motivation on the work productivity of
employees in the organisation s- A case study on
Caffe Nero."
Objectives of research
 To understand the significance of
motivation in increasing the work
productivity of employees.
 To identify the existing practices
adopted by Caffe Nero for
enhancing the motivation level of
their employees.
 To access the way in which a
raised sense of motivation in
employees contributes in the
productivity of Caffe Nero.
 To further recommend some
effective ways in which Cafe Nero
can lead to increase their
productivity with an increased
level of motivation in the
employees.
Target Audience It is regarded as selecting the respondents from a
range of population from whom the data can be
gathered. For the present research, probability
sampling technique has been used. For
conducting the research, the data information
has been obtained from 50 employees
Sample It is the most significant part of the research. In
this the data that has to be analysed is collected
using various sources. For the present report
both the primary and the secondary source has

been used for gathering the information. Primary
information has been gathered from 50
employees through Questionnaire whereas
secondary data has been taken from various
books, journals, articles and internet.
Expected Outcome In the present research report, the importance of
the motivation of workers in increasing their
productivity is analysed. This task will influence
the selected organisation to adopt the effective
strategies. The exiting practices that are been
used by the Caffe Nero are also discussed in this
learning. This analysation will help in checking
the effectiveness of these actions and thus,
further recommendations can be made.
Methodology:
Face to Face
Other
Research design: It is the blueprint of the study
which is created at the starting of the research
and following which the further research is
carried on. For completing the present research
report, descriptive design is used where main
emphasise is given on the employee motivation
techniques that can enhance the productivity of
Caffe Nero.
Research approach: There are two types of
research approaches namely, inductive and
deductive. Out of them, the approach chosen for
conducting the present research is inductive in
nature. This is so because the work revolves
around Caffe Nero and the motivation of
employees working there.
Research philosophy: Research philosophy is
considered as the values and beliefs of the
researcher towards the application of the
outcomes in the different context. For the

present research, philosophy selected is,
interpretivism. Interpretivism is selected as the
research philosophy or conducting the present
work. Besides this, positivism will be required
as the research data will also be analyse using
quantitative tools.
Questionnaire:
Qualitative
Quantitative
Mixture of Both
Data analysis: There are two type of data
analysation methods namely, qualitative and
quantitative. For conducting the present research
Qualitative will be used to analyse the non-
numeric information.
Secondary Research Relevant Books, Journals, Articles and Internet
sources including company’s official website.
Literature Review According to Ganta (2014), the importance of
the motivation in the employees in increasing
their productivity is the most crucial demand of
an effectively working organisation. It may be
noted that a successful business understands the
importance of productivity. Osabiya, Babatunde
(2015), explained that entities are required to
implement effective practices in the operations
to increase the motivation level of the
employees. According to the views of Gillet and
et. al. (2013), raised level of motivation in the
employees plays a major role in increasing the
overall productivity of the entity. It has been
observed that the motivated workers feel more
committed to the organisation which in turn
influence them to put their best in the
operations. Besides the, a motivated employee
helps in creating healthy environment of the
organisation which influence the other workers
to work appropriately. As per the views of

Curtis, Upchurch and Severt (2008), there are
some needs and expectations of the employees
working in an organisation. There exists various
type of rewards that the entity can render to its
employees'. Some of them involves salary,
fringe benefits, promotion, contract of service,
etc. However, it may be noted that it is not
possible for the entity to increase the salary of
all the workers and hence, this can be done on
performance basis. This criterion will also
influence all the workers to put their best in
increasing the productivity of the firm. It has
been further recommended that the entity should
increase the motivation level of the employees
by offering them retirements and medical plans.
This will not accomplish their expectation but
also help in developing satisfaction from the
company's services.
Time-frame:
Start Fieldwork
Complete fieldwork
Collate/Record data
10th July 2017
4 weeks
5 weeks
Final Report 17th October, 2017
PowerPoint Presentation 15 slides for PPT.