Importance of Employee Motivation in Increasing Work Productivity - A Case Study on Caffe Nero

RESEARCH PROPOSAL Tuesday, 17 October 2017
NAME:
DATE: 17.10.2017
Organisation CAFFE NERO
Reason for Choice The present research revolves around a coffee
store, Caffe Nero Ltd. headquartered in London,
UK. The reason behind selecting this particular
organisation is its renowned position in UK.
However, this organisation is currently referred
to suffer from some leading motivation related
issues where its employees are not working with
a satisfied mindset. Such type of setting is
apparent to impact upon their productivity where
they may together get fail in satisfying their
consumers in an appropriate way. It is therefore
important to motivate the workers to meet out
the expected results for attaining the
organisation’s aims and objectives. For the
selected company, the influence of motivated
employees on their productivity is analysed.
Motivated employees ensure entities to achieve
the desired outputs. Employee Motivation and
productivity are highly correlated with each
other. In this research, this relationship will be
analysed and findings will be drawn. In the
present research, the significance of employee
motivation in increasing the work productivity
will be understand. Besides this, the practices
adopted by the selected entity will also be
discussed in this report. In addition to this, this
study will also suggest some effective ways in
which the chosen entity can increase the

employee motivation.
Research Theme Aim of research: The aim of conducting this
research is "To study the importance of
motivation on the work productivity of
employees in the organisation s- A case study on
Caffe Nero."
Objectives of research
 To understand the significance of
motivation in increasing the work
productivity of employees.
 To identify the existing practices
adopted by Caffe Nero for
enhancing the motivation level of
their employees.
 To access the way in which a
raised sense of motivation in
employees contributes in the
productivity of Caffe Nero.
 To further recommend some
effective ways in which Cafe Nero
can lead to increase their
productivity with an increased
level of motivation in the
employees.
Target Audience It is regarded as selecting the respondents from a
range of population from whom the data can be
gathered. For the present research, probability
sampling technique has been used. For
conducting the research, the data information
has been obtained from 50 employees
Sample It is the most significant part of the research. In
this the data that has to be analysed is collected
using various sources. For the present report
both the primary and the secondary source has