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Marketing Structure of Supermarket Lidl - Report

   

Added on  2020-07-22

16 Pages5106 Words78 Views
RESEARCH PROPOSAL

Table of ContentsTITLE: MARKETING STRATEGIES OF SUPERMARKET GIANT LIDL STRUCTURE...1INTRODUCTION...............................................................................................................1Rationale........................................................................................................................1AIM AND OBJECTIVES.....................................................................................................2Aim: ...............................................................................................................................2Objectives: ....................................................................................................................2Research questions:......................................................................................................2LITERATURE REVIEW.....................................................................................................2Importance of marketing strategies in retail sector business........................................2Comprehension to build marketing strategies...............................................................3Marketing strategies assists to create effective results.................................................4Types of marketing strategies exist in Lidl....................................................................5RESEARCH METHODOLOGY.........................................................................................5RESEARCH PLAN.............................................................................................................8REFERENCES................................................................................................................10

TITLE: MARKETING STRATEGIES OF SUPERMARKET GIANT LIDL INTRODUCTIONIn order to ascertain goals and objectives, marketing strategies assists to createeffective results in supermarket. In the retail store, it is a suitable technique throughwhich trade is promoted which is the key factor for the UK market. From the retailstores, any country is able to deliver effective results in different areas of the market(Leonidou, Katsikeas and Morgan, 2013). It also helps to categories products, price,place and promotion which is divided into several experiments, observation, etc. Inaddition to this, it also consists of important participation of promotional activities thathelps to enhance developing results. Lidl is a German and Europe brand enterprise which deals in grocery products andprovide their facilities in more than 650 stores With this regard, customers get highquality products at low prices from the retailer (IGD: UK food and grocery forecast to growby 15% by 2022, 2017). After 2000, Lidl has enhanced their operations in British marketby creating the largest network to deliver fresh, quality products from the different areasof the world. Marketing strategies play vital role in the success of any business todevelop and enhance profitability. In addition to this, it also assists to create moregrowth in GDP. Competitive market price also increases that creates high profits andrevenue in different areas of the world.In the UK market, food and grocery products and continuously develops thatincrease its performances and profitability in systematic manner. In this aspect, theyalso have forecast to conduct research and predict growth for future development (IGD:UK food and grocery forecast to grow by 15% by 2022, 2017). IGD predict that retailsector consist high growth in term of money in the market by 2022. In addition to this,there are several kinds of market exists that assists to accomplish more amount ofprofits and revenue through operating different activities. For example, hypermarket,supermarket, convenience, online retailer, etc. Hence, channels also develops co continuously to forecast and increase inflationto make sustainability deflation across the UK food and grocery. All channels also set1

for see growth and anticipate for encourage trade to remain competitive advantages.With the help of revolution, it has been seen that the company grow their performancesand objectives continuously to make large choice of the products and services. Besidethis, brand equity also determines different elements which assist to make creativefunctions and operations in the marketing activities that assists to create distinction forreplacement in the business unit (Allaway and et.al., 2011). Brand equity also need tounderstand and create value for development of the business in systematic perspective.Lidl is a global brand enterprise which began operating since 1930 to provide differentoperations and functions in new areas. In more than 600 branches, the chosenorganisation provides its products and services to develop their functions andoperations. In this aspect, there are 7P’s that take place that make effective and positiveoutcomes for ascertain effective results (Manthiou, Lee and Chiang, 2014). Forexample, product, price, place, promotion etc. These tools assist to develop targetmarket and enhance profitability at workplace in systematic manner. Lidl can also growmore in the UK grocery that assists to make creative functions and operations in newareas of the world. These types of marketing strategies grow more profits and revenuein different areas of the world.In respect to implement effective marketing strategies, the chosen organisation hasbenefits to increase their profits and revenue at workplace. It is a systematic process inwhich more revenue and objectives can be achieved. Lidl can also concentrate to growmore profits and revenue through several activities at workplace (Leonidou, Katsikeasand Morgan, 2013). These types of marketing strategies also create profitable results insystematic perspective at workplace. Lidl is the one of the large market which perceiveoperations and functions to develop their target market in systematic manner. They areoperating several functions and operations with five concepts such as demand, needs,wants, etc. They also concentrate on the 7ps through they can ascertain majorprofitable results at workplace. In this context, marketing strategy also helps to makethemselves leader. In UK this industry growing their operations and functions to catereffective results at workplace. Time to time, the company growing more so that theirobjectives will be established and fulfilled to undertake several activities at workplace. In2

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