Colours use in Built Environment: Comparison between Asian and Western Countries

Running head: RESEARCH PROPOSAL
“Colours use in Built Environment: Comparison between Asian and Western Countries”

RESEARCH PROPOSAL 2
Abstract
The key purpose of this investigation is to assess the Colours used in Built Environment:
Comparison between Asian and Western Countries. This report evaluated that there is a
difference between opinion and views of people lives in northern and eastern nations in the
context of colour used in interior design. It is found that interpretivism research philosophy
would be used for this research as it would help to gather the views and opinion of people about
the colours that they like to use in northern and western nations. The inductive approach would
be used to develop the theories about the research issue. Along with this, the survey through
questionnaire would be applied in terms of gathering the information about the investigation
concern. Moreover, primary with secondary data collection method would be practised for
pooling information about the colours used in Built Environment: Comparison between Asian
and Western Countries. Along with this, a simple probability sampling technique would be
applied with the purpose of selecting the sample on a random basis. In this investigation,
statistical data analysis technique would be practised for analysing the information in relation to
research issues. Ethical consideration would be practised for ethically complete the research.

RESEARCH PROPOSAL 3
Table of Contents
Abstract.......................................................................................................................................................2
Introduction.................................................................................................................................................4
Contextual/background information........................................................................................................4
Rationale of research...............................................................................................................................5
Aims and objectives................................................................................................................................5
Research questions......................................................................................................................................6
Literature and/or artefact review..................................................................................................................6
Research Philosophy...............................................................................................................................7
Research Approach..................................................................................................................................8
Research type..........................................................................................................................................8
Research design.......................................................................................................................................9
Research strategy...................................................................................................................................10
Data collection method..........................................................................................................................10
Sampling design....................................................................................................................................12
Data analysis method.............................................................................................................................12
Research Limitations.............................................................................................................................13
Ethical considerations................................................................................................................................16
Bibliography..............................................................................................................................................18

RESEARCH PROPOSAL 4
Introduction
Contextual/background information
This research focuses on illustrating use of colours in a built environment. It is identified that
colours is highly taken into consideration in interior design. Along with this, interior design not
only shows the residence interior but also, indicates interior of restaurants, theatre, and
commercial building as well as, exhibition halls. Moreover, colours could be utilising in market
such as cool, warm as well as, achromatic colours. An individual has their own preference as per
the age, feeling and gender. In some cases, it is complex to select one colour in the context of
specific space in house while husband and wife like different colours. It could be small concerns
for individuals who come in across the communities1.
There is a major difference while an individual is practising colours in different locations around
the globe like the western world, Asian, as well as, northern Asia implies the different type of
colours in their own culture. It is not a concern however there is evidence to investigate
intensely in the sector of interior design2. Hence, people should be cautious or accountable while
they get an opportunity to develop design for diverse culture. The researcher would discuss
highly regarding that evidence in this review as well as, makes clear it with the illustrations of
1 Meggs, Philip B., and Alston W. Purvis. Meggs' history of graphic design. John Wiley & Sons,
2016.
2 Kusumowidagdo, Astrid, Agus Sachari, and Pribadi Widodo. "Visitors׳ perceptions on the
important factors of atrium design in shopping centers: A study of Gandaria City Mall and
Ciputra World in Indonesia." Frontiers of Architectural Research 5, no. 1 (2016): 52-62.