Impact of Cultural Diversity Management on Employee Satisfaction in UK Retail Industry: A Study on Tesco

RESEARCH PROPOSAL

TABLE OF CONTENTS
Background to Research Topic........................................................................................................3
Background to Research Organisation............................................................................................3
Research Rationale..........................................................................................................................3
Research Questions..........................................................................................................................4
Research Aims and Objectives........................................................................................................4
Research Methodology....................................................................................................................4
Research Approach..........................................................................................................................4
Research Strategy:...........................................................................................................................5
Research Methodology....................................................................................................................5
Research Tools.................................................................................................................................6
Sampling..........................................................................................................................................6
Timescale.........................................................................................................................................7
REFERENCES................................................................................................................................8

Background to Research Topic
Cultural diversity in the organisations means hiring the employees from different
backgrounds, cultures and countries regardless of the race, culture, religion etc. This helps the
companies to recruit the and retain the diverse pool of people which benefits the company as
well as the employees (Goworek and et.al., 2018). But in order to face the increased benefits of
diverse workforce, it is must for the companies to manage the cultural diversity so that there can
be no issues such as communication barriers, conflicts etc. This is the responsibility of the
managers to ensure that the culturally diverse workforce is managed effectively so that they can
become more satisfied and can help in increasing the productivity and profitability of the
organisations.
Background to Research Organisation
Tesco is the leading player in the retailing industry of UK. It deals in multinational
groceries and general merchandise and is headquartered in England, UK. It is a public-limited
company which performs its operations worldwide in more than 6,800 shops and on various
online platforms. It has an operating income of 2.206 billion and net income of 1.320 billion
(Tesco, 2020). The company gives the whole credit of its rapid success to its 450,000 employees
which is increasing day by day. Its main competitors are Sainsbury, Morrison and ASDA in UK
(Tesco plc, 2020).
Research Rationale
The reason behind doing this research is the increasing competition in the retailer
industry of UK. Earlier, it was very easy to lead as a leading retailer player in UK but as the new
entrants are increasing which makes it difficult for the existing players like Tesco to compete
with them by developing various strategies and policies. Cultural diversity is one of those
strategies which are adapted by the retailer companies to increase the customer base which
involves the customers from different background and culture. Through this, the company can
have the employees who can interact easily with the different people and addressing their issues
and complains to satisfy their needs (McNicholas and Cotton, 2019). But, on the other hand, it
also leads to various problems like communication barriers etc. So, in order to manage the
cultural diversity at the workplace, it must be managed so that the employees do not become
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