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Research Design and Methodology

Added on - 03 Dec 2019

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RESEARCH PROPOSAL
TABLE OF CONTENTSRESEARCH TITLE........................................................................................................................1INTRODUCTION...........................................................................................................................1Rationale of the study..................................................................................................................2Research Aim and Objectives......................................................................................................2LITERATURE REVIEW................................................................................................................3Brief History related to Low Cost Carriers..................................................................................3RESEARCH METHODOLOGY....................................................................................................4LIMITATIONS................................................................................................................................5TIME SCALE..................................................................................................................................6References........................................................................................................................................8
RESEARCH TITLEThe purpose of this research is to analyse the future of the low cost airlines in the aviationsector-An industry analysis in global perspective.INTRODUCTIONAccording toForgas, Moliner and Palau, (2010), Air transport has always beenconsidered as a very special sector within the international context. It facilitates growth ineconomic and social areas. The domestic as well as international tourism is gaining hugepopularity due to air transport. This sector has played a dominant role in the process ofglobalization. In the year 2008, US$ 535 billion was generated as compared to US$ 307 in 2001.This growth has been further driven by practices like market deregulation and open skiesagreement.Deregulation nurtured the growth of LCC (Low Cost Carriers) in the domesticmarkets around the world (Kim and Lee, 2011). This concept was started in the seventies by anAmerican domestic carrier named southwest. It was done with the purpose of offering cheapairfares for the consumers. This created a scenario where already established flag ship carriersstarting losing their market share in comparison to these LCCs.Currently, this mode of transport has become very popular for lower to middle incomefamilies. After the deregulation, these carriers have broken the hold of legacy carries on theaviation industry (Hares, Dickinson and Wilkes, 2010). When it came to flying, only big sizeairlines were given the priority but now people have started liking LCCs. It has become a verypreferred choice for short haul travellers. Today, these carriers are facing the same skies andissues as faced by the big airlines. A list of setbacks has been created which can scare away anynew entrant in the industry (Clausen, Larsen and Rezanova, 2010). In that context, it is essentialto analyse the industry, to understand its strengths, weaknesses, opportunities and threats so thatit can be identified what the future holds for Low Cost Carriers.The main objective of this research is to predict the survival of low cost airlines and todiscover the future growth options for LCCs. It will also identify the success, failure and survivalfactors in the low cost airline industry.1
Rationale of the studyThere are number of issues which could have influence the effectiveness of Low CostCarriers in long haul markets in negative manner. There is much debate going on how significantreduction in prices can be offered considering the high costs of flying between several routes. Ifthese carriers plan for the expansion, there is an increasing probability that they will be enteringinto a very highly competitive market. In this way it could be difficult for them to achieve suchcost effectiveness within their business operations. There can be so many obstacles to face. Sothere is a need to investigate the challenges that are to be faced by the Low Cost Carriers. Thepurpose of this report is to analyse the current state and the future of these firms in the aviationsector. An attempt will be made to find out the measures how these carriers can survive theirsurvival in the coming years.Research Aim and ObjectivesThe major aim of this research is to predict the survival of Low Cost Carriers (airlines)and to identify the future growth options. Following objectives have been laid down:To examine the brief history related to the low cost airlinesTo investigate the current state and the future prospectus for LCCsTo identify the market and environmental factors affecting the survival of LCCsTo investigate the challenges faced by these carriers in the industryResearch QuestionsFollowing research questions have been developed for the study:How Low Cost Carriers can survive their survival and growth in future?What are challenges which can put restrictions on their growth in future?What are the success, failure and survival factors for LCCs in airline industry?2
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