Research Proposal on Starbucks
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Added on 2020-05-08
Research Proposal on Starbucks
Added on 2020-05-08
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Running Head: RESEARCH PROPOSAL Research Proposal
2RESEARCH PROPOSALTable of ContentsIntroduction...........................................................................................................................................3Research problem/research statement....................................................................................................3Research aim and objectives..................................................................................................................4Research questions................................................................................................................................4Research methodology..........................................................................................................................5Time schedule.......................................................................................................................................6References.............................................................................................................................................7Appendixes............................................................................................................................................8Research Questionnaire.........................................................................................................................8
3RESEARCH PROPOSALIntroductionThe research topic is” to enhance Starbucks customer’s satisfaction level as compare to their competitors”. Starbucks is a popular organization to provide Coffee, Consumer Products, Fresh Food, and Handcrafted Beverages. There are three kinds of consumer goods that are provided by a company such as coffee and tea, ready‐to‐drink, Starbucks Ice Cream. Starbucks is launched in eight years ago in Australia. The key partners of Starbucks are their employees. It considers three major things to perform their business responsibility in the market such as environmental stewardship, community involvement, and ethical sourcing (Krueger, et al., 2014).There are major competitors of Starbucks in Australia such as McDonald's, Local coffee shops, and Gloria Jens. It uses higher price in low quality that becomes a major issue for the company. Australia is a multicultural place that can create the complexity to attract customerstowards the goods and services of the company. Starbucks will primarily target the 60% men and women that are amid 25-40 and attracted by contemporary store design. Secondary targetcustomers include the 40% adult who comes under the 18-24. I will target a different area of Australia where Starbuck is situated like Sydney, Melbourne, and Brisbane. In addition to this, for this research study, $15,000 and 10 weeks will be required to complete the research activities in a systematic way (Bodie, 2013).Research problem/research statementCustomer satisfaction becomes a major issue for an organization in existing business situation. Since the customer satisfaction plays a significant role to improve the financial condition of the company. Moreover, the customer satisfaction can influence the growth as well as productivity of the organization. In addition to this, it can be said that the customers are a valuable asset for the company, therefore, it is mandatory to the company for satisfying the potential customers by making a positive relationship with them. In the current business
4RESEARCH PROPOSALscenario, the organization faces high competition to satisfy the customers in specified time and cost. Hence, enhancement of customer’s satisfaction level could be significant to meet the business goal. At the same time, it will be also important to make sustainability in the marketplace. Along with this, the major objective of this research study is to measure the ways to enhance the level of Starbucks customers as compare to its competitors (McQuarrie, 2015).Research aim and objectivesThe major aim of this research study is to enhance the level of Starbucks customers as compare to its competitors. To explore the meaning and concept of customer satisfaction.To identify the ways to measure the customer's satisfaction level.To address the challenges that will be faced by Starbuck in context of customer satisfaction.To find out the strategies to eliminate the customer satisfaction challenges.To identify the ways to enhance the customer satisfaction level as compared to the competitors.Research questionsWhat is the meaning and concept of customer satisfaction? How the customer’s satisfaction level will be measured?Which factors will affect the level of customer’s satisfaction?Which strategies will be effective to overcome the challenges of the level of customer’s satisfaction?What are ways to enhance the customer satisfaction level as compared to the competitors?
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