Mobile Application Development Case Study

Added on - 06 Jan 2021

  • 13

    pages

  • 2899

    Words

  • 12

    Views

  • 0

    Downloads

Showing pages 1 to 4 of 13 pages
Research Proposal
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview...............................................................................................................................11.2 Background...........................................................................................................................11.3 Rationale...............................................................................................................................11.4 Research Aim........................................................................................................................21.5 Research Objectives..............................................................................................................21.6 Research Questions...............................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Different ways under which Edumunds use its mobile application platform.......................32.2 Significance of development of mobile application in an automotive sector.......................32.3 Advantages which are gained through Edumunds after execution of the mobile applicationtechnology...................................................................................................................................42.4 Recommend some ways by which Edumunds company can make improvements..............4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................63.1 Type of Investigation............................................................................................................63.2 Research Design....................................................................................................................63.3 Research Philosophy.............................................................................................................63.4 Research Approach...............................................................................................................63.5 Data Collection......................................................................................................................7CHAPTER 4: TIMELINE OF RESEARCH ACTIVITIES............................................................8.......................................................................................................................................................10REFERENCES..............................................................................................................................11
Title: “To identify an importance of mobile application development for productivity inAutomotive sector” - A case study on Edumunds.CHAPTER 1: INTRODUCTION1.1 OverviewDigital technology defined as many different equipments and tools which are bruisedthrough a business firm for motive of manipulation and storing of necessary data. Maincomponents which are involved in digitalization are websites, cloud computing, social media,productivity applications etc. These all are very crucial as each company making an attempt tomake their presence better at market place (Argote, 2012). In this modern era, growing oftechnology is essential and there is more inclination of business towards using the advancedtechnology. In addition to this, commerce as well as trade achieved by advancement intechnology which help in increasing convenience as well as comfort in transactions of business.Globalisation promoted by using technological tools in an effective manner for makingoperations of an organisation in an easy manner. It is not only increase trading but play anecessary role in services of contemporary marketing.1.2 BackgroundThis report is related to the importance of mobile applications. With the help ofapplication of an organisation, consumers can buy goods or services through it. It is helpful inachieving aims and increasing productivity of company. Edumunds company is an Americanonline resource for the Automotive information. It is privately held organisation and also provideits services through online (Doong and Ho, 2012). This firm is present in all digital platformswhich aids in maintain competitive advantage in order to operate at the market place. In additionto this, with some advantages there are some complexities like for an instance utilise maliciousapplications and hacking in order to get valid conclusion.1.3 RationaleRevolution on digital platforms made and it is necessary to determine an implication onautomotive company which are need to carrying its all operations in competitive market.Development of mobile application is necessary to make business more productive as well aseffective. Under this, dramatic modifications in a way under which business is conducted ormanaged in easy manner and also understand it. It is helpful in understand role which catered by1
development of the mobile applications in company. In context to this, it is helpful for companyto take better decisions (Eriksson and Westerberg, 2011).1.4 Research AimIt explains target which are accomplish by understanding this study. Aim of this project is“To identify an importance of mobile application development for productivity in Automotivesector”. A case study on Edumunds.1.5 Research ObjectivesThese are formed according to aim of this research study and helpful in define scope forthis. It is also helpful in gathering correct information in order to getting valid conclusion. Someof the research objectives are given below as above:To identify ways under which Edumunds use its mobile application platform.To determine significance of development of mobile application in an automotive sector.To identify advantages which are gained through Edumunds after execution of the mobileapplication technology.Recommend some ways by which Edumunds company can make improvements in itsservices at market place by using mobile application technology.1.6 Research QuestionsThese are necessary attempt by which all research objectives are answered. Someresearch question are given below as above:What are different waysunder which Edumunds use its mobile application platform?How development of mobile application in an automotive sector is important?What are advantages which are gained through Edumunds after execution of the mobileapplication technology?Recommend some ways by which Edumunds company can make improvements in itsservices at market place by using mobile application technology.2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document