Sustainable development as a Competitive Advantage | Construction

Running Head: RESEARCH PROPOSAL
RESEARCH TOPIC:
Sustainable Development: The Future of Business
RESEARCH TITLE:
Sustainable development as a competitive advantage in the construction industry
Student’s name
University
Author’s note

RESEARCH PROPOSAL 2
Research title
Sustainable development as a competitive advantage in the construction industry
Problem statement
Nasir, Ahmed, Haas, and Goodrum (2013) denote construction as a critical stimulus in the
sphere of economic growth and sustainability. On the same note, Mokhlesian and Holmen
(2012) are of the view that there is a consistent growth in the demand for green construction.
There is a lack of template in the construction industry from which construction companies
transits to green construction projects and leave the conventional construction models. The
existing business challenge is the existence of inadequate knowledge concerning the cost-
benefit analysis involving the integration of innovation and sustainable development as a
business mechanism for growth. Therefore, residential constructors lack adequate knowledge
on cost benefits when building green homes.
Research Question
What information does home builders require to build cost-benefit green homes?
Research aims
 To explore knowledge acquisition within the boundary of constructing sustainable
homes.
 To understand how to improve the acquisition of knowledge relating to the cost
benefits involved in the construction of green homes.
 To learn how to increase the rate of adopting sustainable development among the
home constructors.
Key journal articles

RESEARCH PROPOSAL 3
The research will heavily rely on various critical articles. The researcher will depend on the
works of Aarseth, Ahola, Aaltonen, Økland & Andersen (2017), Carley & Christie (2017),
Conway (2018), Dyllick, & Muff (2016), Hammer & Pivo (2017), Herrera (2016), Holden,
Linnerud, Banister, Schwanitz & Wierling (2017), Moore (2015), Noe, Hollenbeck, Gerhart
& Wright (2017), Polman, (2019), Sachs (2012) and Welford (2016).
Sources of data
The researcher will utilize secondary sources of data. This will include contemporary peer-
reviewed articles discussing resourcing energy requirements, building green and innovation
theories. Other sources include scholarly books, statistical reports and government reports.
However, primary sources of data will also be used where the empirical study will be carried
out. Interviews and surveys will be carried out and the data collected will be analyzed,
interpreted and then reported.
Type of analysis to be used
The study will use the “text analysis” as the means of analyzing data. The unstructured data is
automatically comprehended and made it easier to manage. The following are the seven
necessary steps in text analysis: -
1. Search and information retrieval- involves storing and retrieving text documents
2. Document clustering – By using the data mining clustering techniques, materials,
paragraphs, snippets and terms are grouped and categorized.
3. Document classification – Based on models that are trained on the labeled examples
through the use of data mining classification techniques, documents, paragraphs and
snippets are grouped and categorized.
4. Web-mining – focusing on the interconnectedness and scale of the web, text, and data
is mined on the internet.