Research Proposal Assignment - Impact of Social Media Marketing for Organisation
Added on 2020-10-22
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Research Proposal
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1: Formulate and record possible research project outline specification.................................11.2: Factors that contribute to process of research project selection...........................................21.3: Critical review of Key references........................................................................................31.4: Research project specification.............................................................................................41.5: Plan and procedures for the agreed research specification..................................................4TASK 2............................................................................................................................................52.1: Resources efficiently to the research question or hypothesis..............................................52.2: Proposed research investigation...........................................................................................52.3: Record and collate relevant data where appropriate............................................................5TASK 3............................................................................................................................................73.1: Appropriate research evaluation techniques........................................................................73.2: Interpret and analyse results.................................................................................................73.3: Recommendations and justify areas...................................................................................16TASK 4..........................................................................................................................................174.1: Format and appropriate media to present outcomes..........................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONResearch is an essential need of an organisation which assist in gathering relevant andaccurate information about the market needs due to which the management are able to make aneffective decisions and plans in order to achieve its desired goals and objectives. To conduct aneffective research, a researcher has been appointed who brings useful information to companyabout the market. Research Project are prepared to develop knowledge about particular topicwhich can be used to other people as well at their own benefits. The main motive of preparingthis research report is to provide documentation, interpretation, discovery for enhancing humanknowledge. The present assignment based on Unilever, a consumer goods company owns morethan 400 brands with a turnover of more than 20 billion euros in the year 2017. The present studyis based on determining the impact of social media marketing for organisation sales. For this,research objectives and relevant questions are made to useful outcomes (Global revenue of theUnilever Group, 2017).TASK 11.1: Formulate and record possible research project outline specificationResearch project is done with the purpose of determining the effectiveness andpossibilities of getting outcomes from the decision taken by the management to achieve desiredgoals and objectives of an organisation. In the present study, specifications have been made inorder to provide better solution to all research questions and make decisions accordingly.Each research project has attained some crucial aspects which guides researcher to makeresearch and bring useful information so that the management are able to decide whether tofollow pre-decided decision or not. Under the below, specific aims, objectives and questionsrelated with content of research are mentioned:TITLE:“To determine the Impact of social media marketing on organisationSales”. -A case study on Unilever Plc. AIM: Aim of the research study is “To determine the Impact of socialmedia marketing on organisation sales and success of company”. -Acase study on Unilever Plc. 1
Research Objectives: To determine the effect of social media marketing on organisation sales of Unilever Plc.To evaluate the advantages which may collected by organisation after adoption of Socialmedia marketing. To analysis the significance of social media marketing in development and growth ofUnilever Plc at large scale. Research questions What are the effect of social media marketing on organisation sales ofUnilever Plc?What are the advantages which may collected by organisation afteradoption of Social media marketing? What are the significance of social media marketing in developmentand growth of Unilever Plc at large scale? 1.2: Factors that contribute to process of research project selectionResearch is systematic process of locating better possible outcomes that can support anorganisation in achieving growth and success in competitive market. To make useful and anappropriate research, there are many steps which need to be taken by researcher to collectaccurate and relevant information about the market. These steps are as given as below:Introduction: This is the first step which includes the selection of title of researchaccording to the needs and requirements of an organisation related with enhancing sales. On thebasis of which questions and other aspects are determined (Agnihotri and et. al., 2016).Literature review: In this step, researcher has gathering perception and feedbacks ofpeople in order to identify the effectiveness of decision taken by management for the purpose ofenhancing ales and growth of an organisation.Research methodology: This method includes adoption of data collection methods whichare qualitative and quantitative.Data analysis: This step includes analysis of gathered data and interpret them tounderstand the actual perception and thoughts of people about the content of research.Recommendation and conclusion: In the last step, the researcher has make final decisionon the basis of interpreted gathered data and makes changes as well in pre-determined decision ifrequired. 2
1.3: Critical review of Key referencesThere are various authors having proper knowledge about particular field supportingresearcher to make research more successful. Under the below, their opinions and suggestionsare determined:(a) Effect of social media marketing on organisation sales of UnileverPlcUnilever is a British based consumer company it produce food and beveragesproduct ,cleaning agents and personal body care products too. One of the oldest multinationalcompany bits product are available in around 190 countries so it is the world largest consumergoods company. Positive mention in Social media help tom drive sales for Unilever brands andhelp to engage with consumer and create more effective marketing,which will be key todelivering their product and double the size of business.Social media marketing provided a path to Unilever to introduceinnovative marketing tactics in market. It assisted the marketing operationsin the direction of building the and promoting the products. By overcomingthe needs and requirement organisation be able to attain the corecompetence and competitive advantage. It is observed that organisation beable to determine the marketing strategies and plans after implementingthe social tools of marketing and adventurism. There is a particular code ofpolicies and procedure prepared by organisation to assist the organisationalstructure. It contributed valuable aspect in terms of building effective baseof marketing (Tuten and Solomon, 2017).(b) Benefits that can be received by Unilever after adoption of Socialmedia marketingUnilever is one of the largest supermarket chain in terms of managingand operating the business operations through social media and digitalmarketing. There are biggest advertisers are indicated subject todetermining the the consequential digital media outlets. Product marketand customer group has been increased through social marketing and it isanalysed that combination of multiple tools were adopted by Unilever plc.Through social media marketing the transparency of goods and services3
also emerged and become more popular among customers.Unileverplc be able to get proper response and feedbacks through social media pathand become more vibrant subject to develop the existing business structure.Complaints and issues started solved automatically after using the socialmedia marketing in Unilever. Organisation is concern with its integrity,responsibility and the transparent procedure of marketing and selling. Themain objective of using social media marketing is to create new customergroup and build-up new market chain. Approachability of Unileverenhanced after implementing the social media marketing with inorganisation. Moreover, it is observed that organisation be able to supply itsgoods and services in rural areas through online marketing and distributionchannels (Schivinski and Dabrowski, 2016). (c) Significance of social media marketing in development andgrowth of Unilever Plc at large scaleSocial media marketing is one of the best part of digitalisation. It is used by the each andevery organisation to introduce their products and services at marketplace. This technique applyby the Unilever Plc with aim to maximise their sales within predetermined period of time(Agnihotri and et. al., 2016). Social media marketing has some significance in development andgrowth of organisation determined as under: Better customer services: Social media marketing allows companies to answer tocustomer questions, concerns and grievances almost instantly. Thus it will benefited to theUnilever Plc to maximise their sales by fulfilling basis needs and wants of them. Sales: Social media marketing also has impact on the business sales. With the help ofthis tool, company easily invite large number customers. They are interested towards businessproducts and services and purchase this in bulk. 1.4: Research project specificationIt covers the target and the main objective of study in order to identifythe impact of pre-determined decision made by the managers of UnileverPlc to achieve benefits to an organisation. Here under the present research,the main aim of investigator is to determine the impact of social mediamarketing in sales growth of an organisation. For this purpose, the4
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