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Impact of Branding on Business Development of Cable TV Hong Kong

   

Added on  2020-07-22

10 Pages2751 Words51 Views
RESEARCH PROPOSAL

Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1Brief........................................................................................................................................1Research aim..........................................................................................................................1Research objective..................................................................................................................1Research question...................................................................................................................1Significance of the research....................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................2Concept of branding and business development ...................................................................2Different methods of branding used by Cable TV Hong Kong..............................................2Different challenges faced by the Cable TV Hong Kong while branding their business.......3Impact of branding on business development of the Cable TV Hong Kong..........................3CHAPTER 3: RESEARCH METHODOLOGY ............................................................................3Research Philosophies............................................................................................................3Research Approach.................................................................................................................4Research techniques...............................................................................................................4Data collection........................................................................................................................4Sampling.................................................................................................................................4Data analysis...........................................................................................................................4CHAPTER 4: ETHICAL CONSIDERATION................................................................................5CHAPTER 5: TIME FRAME AND SCHEDULE .........................................................................5

CHAPTER 1: INTRODUCTIONBriefBranding is the marketing practice made by the organisation by creating the symbol,design, name so that customers can identify and differentiate the company's products andservices from the different competitors. By building a website that describes what you offer,designing ads that promote your goods and services, selecting specific corporate colours that willbe associated with your company, creating a logo, and featuring it across all the social mediaaccounts, this is called as branding. There are several areas by which business can enhance theirsales, profitability, production etc (Dhawan and Prior, 2017). in simple words it can be said thatbusiness development is the way by which business starting enhancing their profitability andcustomers base. Business development can be summarized as the ideas, initiatives and activitiesaimed towards making a business better. This includes increasing revenues, growth in terms ofbusiness expansion, increasing profitability by building strategic partnerships, and makingstrategic business decisionsResearch aimThe key aim is “To identify significance of branding in business development: A studyon Cable TV Hong Kong”Research objectiveTo analyse the impact of branding on business development of the Cable TV Hong KongTo evaluate the different methods by which Cable TV Hong Kong can use, in order tobranding their businessTo analyse different challenges faced by the Cable TV Hong Kong while branding theirbusinessTo recommend that what strategies Cable TV Hong Kong can implement in order tobranding their business.Research questionWhat is the impact of branding on business development of the Cable TV Hong Kong?What are the different methods by which Cable TV Hong Kong can use branding in theirbusiness?1

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