Direct Selling & Communication Strategies

This assignment delves into the world of direct selling, examining its advantages and highlighting the crucial role of effective communication strategies. It requires you to analyze various communication methods used in direct selling, such as personal selling, online platforms, and word-of-mouth marketing. You'll need to research and understand the unique characteristics of each method and how they contribute to a successful direct selling operation. Furthermore, the assignment emphasizes the importance of building strong customer relationships through clear, persuasive, and ethical communication.

Running Head: Research Proposal
Research Proposal
Impact of Technology

Research Proposal 1
Table of Contents
Research Proposal............................................................................................................................2
Title of Research:.............................................................................................................................2
Introduction & Background.............................................................................................................2
Aims and Objectives of Research....................................................................................................2
Aim of Research...........................................................................................................................2
Literature Review.........................................................................................................................3
Methodology....................................................................................................................................5
Introduction..................................................................................................................................5
Bibliography....................................................................................................................................9

Research Proposal 2
Research Proposal
Title of Research: Impact of technology in Marketing
Introduction & Background
Marketing is the industry through which every organization and industry promotes its businesses
and products, services in the target market. This is performed to enhance the demand for the
products and the services introduced by the business organizations in the target market. In
modern terms, to conduct the functionalities of the marketing department, there are numerous
sources are available. While in the traditional period of time, only a few were available. Yet they
were effective but today's marketing techniques have the strength to change the consumer's
preferences using effective modern techniques of advertisement and promotion. Under this
report, research will be directed towards the role of technology in regards to the marketing. In
addition to this, technology’s components and their functionalities are capable enough to
enhance the performance of the organization. With the help of technology, organizations across
the globe can increase their product’s demand, growth rate, etc. Furthermore, technology helps
the organization to attain their desired gaols and the objectives, as well as technology, has the
strength to enhance the effectiveness of the promotional and advertisement campaigns. And with
the modern technologies of promotion and advertisement, organizations could spread the
awareness in regards to their products across the globe. However, there are a number of benefits
available in relation to the technology in marketing while, numerous disadvantages also exist
with the same. The main component of technology is internet and it has the adequate strength to
gain huge positive results for the organization. Apart from this, organization could also use

Research Proposal 3
social media platforms; email marketing techniques, etc. to gain the consumers and to enhance
the demand for the particular item or service across the global market.
Aims and Objectives of Research
Aim of Research
The major aim of this research proposal is to analyse the numerous aspects of the topic of
research i.e. “Impact of Technology in marketing”. Furthermore, various other questions will
also be covered under this research proposal in order to determine the appropriate and adequate
factors available in regards to the research topic. This research topic will be conducted with the
view to analysing the functionalities of leading companies of Australia which includes
Wesfarmers, Woolworths Limited and Amcor Limited (Hansen & Owen, 2016).
All these companies are involved in the production and distribution of products and services of
various categories. Wesfarmers Limited is involved in the functionalities such as retail,
manufacturing, and distribution of chemicals and fertilizers, coal mining, and safety products
(Thorson & Moore, 2013). Woolworths Limited is also involved in various functionalities such
as production and distribution of liquor products, hotel industry, retail market, etc. Along with
these two companies, Amcor Limited is also known as the top manufacturer of flexible and non-
flexible packaging. These are distributed across the globe and they are serving various
manufacturing industries in order to provide appropriate packaging materials (Kumar, 2016).
All these companies stand in the top ten companies in Australia in terms of revenue and the
biggest factor behind the success of the organization and the rapid increase in the demand for

Research Proposal 4
their products is the involvement of the technology in the marketing techniques (Arnold &
Boggs, 2015).
The main objectives of this research are:
 To determine the benefits of the technology in terms of marketing;
 To determine the disadvantages of the technology;
 Major components of the technology which has directed the various industries towards
the success and the growth.
Research Question: This research paper will conclude the various aspects of the research.
Certain aspects which will be critically evaluated and discussed under this research paper in
relation to the "Impact of Technology in marketing" are:
 What are the different benefits/advantages of technology in marketing?
 What are the different disadvantages of impact of technology in the marketing?
 What are the unique features or components of technology which could direct the
industries towards the success and the growth?
Literature Review
As per Beach (2014), there are numerous aspects are available in relation to the impact of the
technology in the marketing i.e. promotion and advertisement functionalities. With the
implementation of the unique and advanced methodology of promotional and advertisement
techniques, various industries have attained adequate growth and the success (Xia, et. al., 2010).
Across the globe, various big companies, as well as small and medium level companies, have
adopted the method of technology for promoting their new products and the services in the

Research Proposal 5
global market with the view to attain the organizational goals and the objectives. Marketing
functionalities have the adequate strength to provide more than sufficient growth and positive
response as expected by the management of the organizations. With the help of technology in the
marketing functionalities, organizations are able to spread the awareness in relation to their
newly launched products, services or the newly launched business organization in the domestic
or in the global market audience. Promoting the newly launched products and the services in
order to increase the demand for the product is the most appropriate way to enhance the sales of
the organization. This will lead to the enhancement of the growth as well as success factor of the
organization (Richards & Schmidt, 2014).
Choice of the selection of the technology for performing marketing functionalities is a big task as
to which technology more preference should be given and to which not is a bit difficult and
complicated task (Sharma, 2015). Organizations need to perform adequate research in order to
analyse the best and suitable technique for them. Technology's revolution has been done since a
very long time but in 1990, when technology was first introduced to perform advertisement and
promotional activities, various challenges and issues occurred. Globalisation is one of those
technologies which were introduced to enhance the effectiveness of the organization’s activities.
But it also leads to various challenges in relation to the marketing activities (Northcott &
Ma'amora Taulapapa, 2012). With the above discussion, it could be concluded that the
technology has a great impact on enhancing the effectiveness of the marketing activities to
promote and to spread awareness in relation to the newly launched business outlets, products,
and the services across the globe. It could easily understand that the technology has huge

Research Proposal 6
advantages while disadvantages in relation to the technology in marketing also exist (Belch, et.
al., 2014).
The basic advantage of technology in marketing includes that the customers could avail the
adequate information in regards to the newly launched products, services, as well as of new
business outlets without putting much efforts. With the help of same technique, marketing
activities have been treated as the most crucial functionality in the business organization’s
activities. The basic component of the marketing activities is promotion and advertisement of
newly launched products in the domestic, international or in the target market. Effective
elements of the marketing activities are social media platforms, internet sources, email
marketing, display shows, sponsorship of events, sports tournaments, etc. These all techniques
are the result of invention done in the name of technology. Technology could be implemented in
any industry and from recent years, technology has created an effective place in the
organizational workplace irrelevance to their nature of the organization. Customers can gain
adequate knowledge in relevance with the companies’ techniques used to promote their new
products and services. With the help of technology, advertisement could be made so effective
which could make consumers realise the importance of the certain products and the services.
Making effective advertisements and the promotional campaigns help the organization to
enhance its presence in the competitive business environment (Blakeman, 2014).
For instance, Amcor Limited is promoting its new type of packaging which specially designed to
reduce the impact of the packaging from the environment. Apart from the importance of the
packaging, the promotional campaign also defines the raw materials used in the production of the
packaging which would not create a negative impact on the environmental conditions.

Research Proposal 7
Technology has also played an important role in enhancing the effectiveness of the marketing
techniques and providing more options to the organization for promotion purpose. Before
introduction of the technology in the marketing department, few methods were available such as
newspaper advertisement, magazine advertisement, pamphlets, etc. which are known as the
traditional methods of advertisement and promotion or print medium of advertisement
(Entrepreneur, 2017). With the implementation of the technology, marketing team of every
organization has got the two mediums through which they could promote and spread awareness
amongst the public in regards to the products and the services of the organization i.e. traditional
methods or print medium of advertisement and digital medium of advertisement. Other
advantages of introducing technology in the marketing functionalities include that they have the
capability to cover large part of the audience in terms of spreading awareness in regards to the
products and the services as well as it is bit cheap for the organizations too. Cost of the
production will also be decreased as with the help of technology, various other factors could be
improved which could remove the extra cost incurred for the production of goods, etc. (Edsa,
2017).
Apart from these benefits, the primary advantage is the attainment of the trust from the
consumers towards the organization and towards its products (Peter, 2015). Technology will be
proven successful only when the true picture of the products and the services will be shown
through the digital mediums of the promotion. As well as these mediums are updated regularly in
order to make the consumer’s experience better and to enhance the consumer’s trust over the
technological equipment used for promoting the products and the services (Garvey, 2014).

Research Proposal 8
Methodology
Introduction
Methodology is the crucial part of the research paper. This helps to analyse and evaluate the
impact of various sections included in the research paper in regards to the "Impact of the
Technology in marketing". Under the methodology section, theoretical perceptive, design of the
research, data collection methods, collecting samples and the techniques used to collect the
samples, analysis and the presentation of the data in relevance with the research topic, reliability
and validity, ethical considerations, timeline of the research, etc. will be covered for evaluating
the effectiveness of the research conducted.
Theoretical Perspective
Theoretical perceptive of the research paper defines the possibility of conducting research. Under
this research paper, theoretical perceptive in regards to the "Impact of the Technology in
marketing" is being conducted. Apart from the impact of the technology, advantages and the
disadvantages of the technology in regards with the same is also being covered with this research
paper. As using technology to perform and to enhance the effectiveness of the marketing
activities is marked as legal, hence; research on this topic could be carried without any issue
(Ginsburg, et. al., 2017).
Research Design
The research paper has been designed in the context of the topic of this research. The research
topic will be mixed with the methods of conducting research in order to gain the adequate
information in regards to the impact of technology in the marketing functionalities. To analyse

Research Proposal 9
the effectiveness of this research, various sources such as consumers, visitors, investors,
employees as well as the management of the organizations. Designing of the research is done to
enhance the effectiveness of the methods used to analyse the importance of the research topic
(Grunig, 2013).
Method of Collection Data
Method of data collection has a unique importance in terms of evaluating the effectiveness of the
research paper. Under this step, various sources and the ways will be analysed from which the
information will be collected for reaching to the appropriate result (Percy, 2014). For collecting
the data for analysing the effectiveness of the research paper, two sources are available i.e.
primary and secondary sources of data. Whereas primary sources are first-hand evidence of the
information and these types of data are collected from the eyewitness of the incident, conducting
surveys, etc. while secondary data sources are the sources which are collected by someone and
those data are used to fulfil certain purpose. For instance, government conduct census surveys to
determine the population count and it is known as primary source of data whereas companies use
these data for determining the appropriate target audience for their newly launched product and
the services (Hatziargyriou, 2014).
Sample Techniques
Under this method of collecting response, samples and other methods are distributed amongst a
large number of consumers, visitors, employees, and to other stakeholders of the organization so
as to collect the large number of responses. This is conducted in order to obtain the adequate and
the effective results for which the research was executed. Collecting response from small number

Research Proposal 10
of audience, may lead to the negative results but in the scenario of large number of collection of
sample, appropriate results will be attained for sure. Questionnaires, survey forms, feedback
forms, etc. could be used. Response rate will be determined through the total number of
responses asked and the total number of responses obtained. In order to analyse and obtain
effective results, sample size would be 100 (Jensen, 2013).
Presentation and data analysis
Presentation of the data should be done in an appropriate manner as through this technique,
better understanding in relation to the data collected and for which the research was conducted,
the purpose would be determined. The collected data could be displayed under tables, charts,
graphs, etc. (Kasper & Kellerman, 2014).
Reliability and validity
The data collected from the primary or secondary resources should be valid enough so that
consumers and other stakeholders of the organization could rely upon the figures. These
resources should be valid and the appropriate reference should also be given to the data collected
from the secondary resources in order to maintain the transparency. The referencing for the
secondary sources of data is crucial in order to build the strong relationship with the investors as
investors invest their capital on the basis of history of the company, current condition of the
company as well as through the figures. To attain the mark and to reduce the chances of any kind
of modification in the data collected, referencing is must. With this procedure, organization will
be able to make all types of stakeholders rely upon the facts and figures displayed to them
(Knowthis, 2017).

Research Proposal 11
Apart from this, valid data will be useful for attaining the mark of getting adequate results. The
data which will be provided to stakeholders should be provided in the format which could be
modified. And this security should also be kept within the organization so that without
authorisation, no one will be able to make wrong use of the data and the chances of modification
in the data would also be reduced. For this, organization could use the password protection
which is an important factor generated with the help of technology. If any unauthorised person
would try to reach to the data, his details will be captured in the system and appropriate actions
will be taken or before modifying the data, written permit should be taken in order to avoid
glitches in the future (Kraidy, 2017).
Ethical Considerations
Ethical considerations define the rules and the regulations in relation to the completion of the
project in an effective manner. All the considerations i.e. legal, political, environmental, social,
etc. should be considered before performing the functionalities of the organization. avoiding and
non-fulfilment of the ethical consideration may lead to the disturbance in the organizational
performances. Hence, these should be considered adequate for attaining the expected and
positive results in relation to the particular project (Lawrie, 2014).
Research Timeline
Activities Introduction Completion Days consumed Outcomes

Research Proposal 12
date (2017) date (2017)
Background of
the Research
1st Jan 2nd Jan 2 days This is the initial
stage where the
development of
the research
topics will be
discussed and
evaluated in
order to obtain
the satisfactory
results in relation
to the research
topic.
Initialisation of
Research paper
3rd Jan 8th Jan 6 days This is the stage
where various
sections of the
research paper
will be
conducted which
leads to the
completion of the
research paper.
Stage 1 of 9th Jan 17th Jan 9 days Under this phase

Research Proposal 13
research paper of the research
paper,
appropriate facts
and the figures
will be
conducted from
the target
audience through
questionnaire,
feedback forms,
etc.
Stage 2 of
research paper
18th Jan 1st Feb 15 days Collected data
will be
scrutinised in
order to manage
them in an
adequate format
through which
stakeholders
could be
impressed.
Representation of
the data will also

Research Proposal 14
be done under
this phase of the
research paper.
Last
stage/Conclusion
2nd Feb 6th Feb 5 days This is the last
phase of the
research paper
and under this
phase,
conclusion will
be made on the
basis of figures
and data
collected from
the primary or
secondary
resources. The
submission of the
research paper
will be done.

Research Proposal 15
Bibliography
Arnold, E. C., & Boggs, K. U. (2015). Interpersonal Relationships-E-Book: Professional
Communication Skills for Nurses. Elsevier Health Sciences.
Beach, L. R. (2014). Decision making in the workplace: A unified perspective. Psychology
Press.
Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2014). Advertising: An integrated
marketing communication perspective. McGraw-Hill Education.
Blakeman, R. (2014). Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Edsa. (2017). Advantages of direct selling, Retrieved from:. http://www.edsa.ee/en/direct-
selling/advantages-of-direct-selling/.
Entrepreneur. (2017). Unique selling proposition(USP). Retrieved from:
https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp.
Garvey, W. D. (2014). Communication: the essence of science: facilitating information exchange
among librarians, scientists, engineers and students. Elsevier.

Research Proposal 16
Ginsburg, K. R., Kinsman, S. B., & American Academy of Pediatrics. (2017). Reaching Teens
Strength-Based Communication Strategies To Build Resilience and Support Healthy Adolescent
Development.
Grunig, J. E. (Ed.). (2013). Excellence in public relations and communication management.
Routledge.
Hansen, E. L., & Owen, R. M. (2016). Evolving Technologies To Drive Competitive Advantage
in Hospitality Industry. Retrieved 01 31, 2016, from
https://www.hotel-online.com/Trends/Andersen/tech.html
Hatziargyriou, N. (Ed.). (2014). Microgrids: architectures and control. Wiley/IEEE Press.
Jensen, K. B. (Ed.). (2013). A handbook of media and communication research: Qualitative and
quantitative methodologies. Routledge.
Kasper, G., & Kellerman, E. (2014). Communication strategies: Psycholinguistic and
sociolinguistic perspectives. Routledge.
Knowthis. (2017), Advantages of personal selling, Retrieved from:
https://www.knowthis.com/personal-selling/advantages-of-personal-selling.
Kraidy, M. (2017). Hybridity, or the cultural logic of globalization. Temple University Press.
Kumar, R. (2011). Research Methodology, 3rd Ed. Sage London.

Research Proposal 17
Lawrie, A. (2014). An exploration of perceptions of verbal and non-verbal communication
strategies on intercultural group interactions and how they impact on learning and teaching in
higher education. Internationalisation and the Student Experience, 14.
Northcott, D., & Ma'amora Taulapapa, T. (2012). Using the balanced scorecard to manage
performance in public sector organizations: Issues and challenges. International Journal of
Public Sector Management, 25(3), 166-191.
Percy, L. (2014). Strategic integrated marketing communications. Routledge.
Peter, P. C. (2015). MKTG 472 Advanced Integrated Marketing Communications.
Richards, J. C., & Schmidt, R. W. (2014). Language and communication. Routledge.
Sharma, R. (2015). IMC: A Tool for Building Competitive Advantage. International Journal of
Core Engineering and Management, 2(2), 75-88.
Thorson, E., & Moore, J. (Eds.). (2013). Integrated communication: Synergy of persuasive
voices. Psychology Press.
Xia, J. C., Evans, F. H., Spilsbury, K., Ciesielski, V., Arrowsmith, C., & Wright, G. (2010).
Market segments based on the dominant movement patterns of tourists. Tourism
management, 31(4), 464-469.