Research Proposal on Impact of Technology in Marketing
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Added on 2020-05-08
Research Proposal on Impact of Technology in Marketing
Added on 2020-05-08
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Running Head: Research Proposal Research ProposalImpact of Technology
Research Proposal 1Table of ContentsResearch Proposal............................................................................................................................2Title of Research:.............................................................................................................................2Introduction & Background.............................................................................................................2Aims and Objectives of Research....................................................................................................2Aim of Research...........................................................................................................................2Literature Review.........................................................................................................................3Methodology....................................................................................................................................5Introduction..................................................................................................................................5Bibliography....................................................................................................................................9
Research Proposal 2Research ProposalTitle of Research:Impact of technology in Marketing Introduction & BackgroundMarketing is the industry through which every organization and industry promotes its businesses and products, services in the target market. This is performed to enhance the demand for the products and the services introduced by the business organizations in the target market. In modern terms, to conduct the functionalities of the marketing department, there are numerous sources are available. While in the traditional period of time, only a few were available. Yet they were effective but today's marketing techniques have the strength to change the consumer's preferences using effective modern techniques of advertisement and promotion. Under this report, research will be directed towards the role of technology in regards to the marketing. In addition to this, technology’s components and their functionalities are capable enough to enhance the performance of the organization. With the help of technology, organizations across the globe can increase their product’s demand, growth rate, etc. Furthermore, technology helps the organization to attain their desired gaols and the objectives, as well as technology, has the strength to enhance the effectiveness of the promotional and advertisement campaigns. And with the modern technologies of promotion and advertisement, organizations could spread the awareness in regards to their products across the globe. However, there are a number of benefits available in relation to the technology in marketing while, numerous disadvantages also exist with the same. The main component of technology is internet and it has the adequate strength to gain huge positive results for the organization. Apart from this, organization could also use
Research Proposal 3social media platforms; email marketing techniques, etc. to gain the consumers and to enhance the demand for the particular item or service across the global market. Aims and Objectives of ResearchAim of Research The major aim of this research proposal is to analyse the numerous aspects of the topic of research i.e. “Impact of Technology in marketing”. Furthermore, various other questions will also be covered under this research proposal in order to determine the appropriate and adequate factors available in regards to the research topic. This research topic will be conducted with the view to analysing the functionalities of leading companies of Australia which includes Wesfarmers, Woolworths Limited and Amcor Limited (Hansen & Owen, 2016).All these companies are involved in the production and distribution of products and services of various categories. Wesfarmers Limited is involved in the functionalities such as retail, manufacturing, and distribution of chemicals and fertilizers, coal mining, and safety products (Thorson & Moore, 2013). Woolworths Limited is also involved in various functionalities such as production and distribution of liquor products, hotel industry, retail market, etc. Along with these two companies, Amcor Limited is also known as the top manufacturer of flexible and non-flexible packaging. These are distributed across the globe and they are serving various manufacturing industries in order to provide appropriate packaging materials (Kumar, 2016). All these companies stand in the top ten companies in Australia in terms of revenue and the biggest factor behind the success of the organization and the rapid increase in the demand for
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