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Research Proposal on UBER Company

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Added on  2020-12-24

Research Proposal on UBER Company

   Added on 2020-12-24

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Research Proposal (Part 1)
Research Proposal on UBER Company_1
Table of ContentsTOPIC:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Rationale of research...................................................................................................................1Research aim:..............................................................................................................................2Research objectives:....................................................................................................................2Research questions......................................................................................................................2LITERATURE REVIEW................................................................................................................2Basic concept or idea about globalisation...................................................................................2Impact of globalisation on local transportation within London..................................................3Different ways through which UBER can enhance its performance at global level...................3Challenges faced by UBER while expand their business operations in London........................4RESEARCH METHODOLOGY.....................................................................................................4TIMELINE OF RESEARCH ACTIVITIES....................................................................................6REFERENCES................................................................................................................................8TOPIC:...........................................................................................................................................10RESEARCHED METHODOLOGY.............................................................................................10RESULTS/FINDINGS..................................................................................................................11DISCUSSION................................................................................................................................21On the basis of primary investigation.......................................................................................21On the basis of secondary investigation....................................................................................26CONCLUSION..............................................................................................................................27RECOMMENDATION.................................................................................................................27REFLECTION...............................................................................................................................28REFERENCES..............................................................................................................................29
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TOPIC:What is the impact of globalisation on local transportation in London. A study on UBER.INTRODUCTIONGlobalisation refers to the process through which integration of people, group andorganisation is possible. Under globalisation, there is use of different strategies which assist inmaking strategy for working in more tan one country. There are some legal aspects which has tobe followed by organisation, while they are working at international level. In order to make clearunderstanding about rules and regulations, management of association has to hire legal expertwho provides knowledge about it (Brewster, Chung and Sparrow, 2016). There is positive impacton business operations such as change in increment in sales, enhance consumer base, improvingbrand image, etc. But there is negative impact as well because of change in consumer demand,improper planning for finance, etc. So role of management of organisation is crucial.This investigation is based on UBER which is American Multinational transportationorganisation. This association provides services to consumers such as cab ride in sharing, hiringfor outstation ride, bicycle sharing system and now they entered in food delivery services aswell. With enhancing operations at global level, it is essential to analyse changes in externalenvironment and competitors polices. In transportation sector, there are many organisation whichprovides services, so this topic is relevant in current market. While operating at different countries, there are different issues which organisation willface. Issues such as change in legal barrier, more competition, change in technology, training ofemployees. Workforce is the asset for UBER through which organisation can perform theiractivities in better and effective manner. While implementing changes consent of employees ismuch needed because they are the source through which consumer can be satisfied. Maintainingsustainability at new market is possible by taking in consideration of feedback from consumers. Rationale of researchReason behind selecting this topic is investigator about impact of globalisation on localtransportation of London. This is interesting topic, so it is easy to collect primary data about it.This assist reader to enhance their knowledge about impact on local transportation, change inconsumer preference and taste, etc. So this makes investigator aware about changes in workingin order to smoothly operator at international level (Crayton and Meier, 2017). With conducting
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research on this topic, it is easy for researcher to expand business at international level andmeasures which has to be undertaken. 2
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From academic point of view knowledge about different research tools and techniquescan be improved. If similar research will be conducted by investigator, then they can conduct itin better and absolute manner. Research aim:To analyse the impact of globalisation on local transportation in London. A study onUBER.Research objectives:To evaluate the basic concept or idea about globalisation.To analyse the impact of globalisation on local transportation within London. To identity different ways through which UBER can enhance its performance at globallevel. To determine challenges faced by UBER while expand their business operations inLondon.Research questionsDo you have knowledge about the basic concept or idea about globalisation?What is the impact globalisation on local transportation within London?What are the different ways through which UBER can enhance its performance at globallevel?What are the challenges faced by UBER while expand their business operations inLondon?LITERATURE REVIEWBasic concept or idea about globalisationGlobalisation refers to the selling product and services across geographical boundaries. Inthis context, there is use of different aspects such as legal policies, economic terms andconditions, etc. which is important to be considered. With globalisation of business operations,there is improvement in living standard, job employment, improvement in quality of services,etc. With working at international level, there is requirement more cure and effectiveness whichis important for getting positive outcome. Here is difference in environmental, ethical andcultural values of people, etc. which has to be considered (Hesse, 2016). While operating at3
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international level, there is requirement of regular market analysis which assist in improvinggrowth rate of UBER.According to Crystal Ayres, 2019 there are some advantages as well as disadvantages ofglobalisation for an association. Some advantages are- pooling of all resources, reduction inlabour exploitation skills, improves communication techniques, etc. While disadvantages arereduction in social safety, change in political polices, improper consumption of resources,negative impact on environment, etc. To get positive outcome, it is essential that managers ofUBER has to understand what changes they can make in their working style to improve workingefficiency. Impact of globalisation on local transportation within LondonThere is positive impact of globalisation on local transport at London. Globalisationrefers to the process for operating in more than one country considering all legal aspects. As perview of JUSTIN KUEPPER, 2019 there is economic development of UK in the form of taxes,duties, foreign currency reserve, etc. which are specific and relevant for achieving businesstargets. When external business organisations enter in London, then they requires local transportfor wandering here and there, so in this case there is earning and scope of growth for localtransport increase. This also gives employment opportunity to local people residing at London. Local transport includes taxis, buses, metro trains, etc. This assist in social developmentof London because there is development of infrastructure of society. When proper local transportfacilities are available for foreigners, then this gets improvement in image if specific place. Withglobalisation, there is opportunity for operating at London as transport organisation whichimproves services of local transport (Lasserre, 2017). With this there is increment incompetition and local transport services gets improved. Different ways through which UBER can enhance its performance at global levelUBER is the American organisation which provides transportation services to consumerof different countries because it operates in various parts of country. London is the countrywhich has different transportation organisation, so managers of UBER has to make differentstrategies for growth and development. According to Bridget Miller, 2019 there are somestrategies for improving employees performance such as setting clear aims and objectives,training of employees, etc. Employees is the main source through which performance of overallUBER can be improved. Apart from this there is requirement of planning related to taking4
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sources of funds, planing for training of employees, etc. It is essential to for resources soimproper management does not happening at new land. For transport organisation UBER, it isessential to train workforce regarding change in cultural values, ethics of consumers, so they canprepare themselves for same culture. This assist inn providing satisfactory services to consumerswhich leads to gain good image in industry (Leighton, 2016). Challenges faced by UBER while expand their business operations in LondonThere are some challenges as well faced by UBER while operating at international level.According to John M. Jordan, 2018, there is issue of digital technology such as GPS, mobiletechnology, etc. UBER face while operating at international level. In case of expanding businessat international there are major issues of cultural difference and legal barriers. Apart from thisthere are different risk such as risk to driver, language barrier, etc. to drivers which are servingon the behalf of UBER. There are possibilities that driver does not have knowledge aboutlanguage of consumers, then this affects image of UBER and consumer do not prefer to availservices from them. It is essential that driver must have knowledge about different pathways androad ways so consumer does not feel uncomfortable. But it is not possible to have knowledgeabout different it because of new market. So this is issue which affects consumers satisfaction.GPS services has to be updated which is cost consuming approach. Sometimes, there arepossibilities that driver serving on the behalf of UBER have legal and crime related cases, so thisrequires proper investigation about them (Los and. et. al., 2017). RESEARCH METHODOLOGYResearch methodology is the concept which provides complete information about toolsand techniques which assist in completing information for conducting research. Investigation isin- depth study about topic to give relevant conclusion and recommendations. Researchmethodology can be understood with the help of “Research Onion” which consist of relevanttechniques required for conducting study. Some techniques are discussed as under-Research approach- This is the way through which knowledge about structure ofinvestigation can be known. There are two types of research approach i.e. inductive anddeductive. Inductive approach is best because this covers aspects of qualitative research methodas well which makes it easy for reader to understand.5
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Research method- There are two methods of conducting research i.e. qualitative andquantitative research. Quantitative research method can be done with use of differentmathematical and scientific tools and techniques such as range, standard deviation, etc. Whilequalitative research method can be understood with the help of graphs and charts. This alsoprovides justification behind specific view of respondents so this is more reliable (Manderscheid,2016). Data collection method- There are two methods through which information can becollected because this is the way on the basis of which investigator can give justified outcomes.There are two methods for collecting data i.e. primary and secondary source. Primary source iscollected from respondents and this is more relevant as compared to secondary source. Whilesecondary information is collected with the help of online sources, books, journals, etc. This isthe technique which assist in collecting brief over view about impact of globalisation on localtransport of London. In this study, both the techniques are used to collect data. This makesinvestigation more authentic (Pike, Rodríguez-Pose and Tomaney, 2017).For collecting primary information, questionnaire is used. Questionnaire is the techniquein which some questions related to impact of globalisation on local transport are asked. Thismakes easy to collect views of respondents and make proper recommendations and conclusionover it.Sampling- Sampling is the method which is used to collect information from somerespondents. It is clear that it is not possible to collect views from whole population, so somerespondent are selected for collecting heir views this is known as sampling. There are differentmethods of sampling i.e. random and non random sampling (McNess, Arthur and Crossley,2015). Random sampling refers to the way under which there is equal possibilities of beingselected for each and every individual. So possibilities of biasses is nil so authentication andcorrectness of data is more. 50 respondents are selected for this purpose. Targeted respondentsare employees of UBER and consumers. Research ethics- While conducting investigation, there are some ethical aspects whichhas to be considered such as confidentiality, informed consent which are considered. Whilecollecting primary information, consent of respondents is informed and so information iscollected with clarity and appropriateness. Information is kept confidential and identity ofrespondents is kept private. This prompt them to give correct and relevant information. 6
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