Impact of Social Media on Business : Case Study on Morrisons
Added on 2020-06-03
15 Pages2984 Words38 Views
Research Proposal
Table of Contents1. INTRODUCTION.......................................................................................................................1Title.............................................................................................................................................1Explanation of the title................................................................................................................1Research Aim..............................................................................................................................1Project objective..........................................................................................................................1Project scope...............................................................................................................................22. Literature review..........................................................................................................................2Literature gaps.............................................................................................................................3Literature Opportunities..............................................................................................................33. Research Questions......................................................................................................................34. Research design and Methodology..............................................................................................3Type of research..........................................................................................................................3Validity and reliability................................................................................................................4Sampling.....................................................................................................................................4Sample size..................................................................................................................................4Data collection method...............................................................................................................55. Research Limitations...................................................................................................................56. Time Schedule.............................................................................................................................67. CONCLUSION............................................................................................................................7REFERENCES................................................................................................................................8APPENDIX....................................................................................................................................10
Illustration IndexIllustration 1: Facebook home page...............................................................................................10Illustration 2: Twitter homepage....................................................................................................11Illustration 3: LinkedIn Homepage................................................................................................12
1. INTRODUCTIONTitleTo analyse the main impacts of the use of social network in the business activities – Acase study on Morrisons.Explanation of the titleSocial media has become an important part of everybody's life. There are some dedicatedwebsites and application which are solely made to build social network or relations where peopleget to share about their personal interest, background etc. The study will be related to find out theadvantages and disadvantages of social network in promoting the success of business activities.The research will be conducted considering various social media networks available such as,Facebook, LinkedIn, Twitter, My Space and many other websites that are used by the companiesin promoting their business activities. Social media have become a common platform of businesspromotion since it is cheaper than compared to that of other available sources. Another important aspect of this topic is to understand the role of social network increation of the brand. The prime concern of any organization is to reduce marketing cost so thatit can earn higher profits. Hence, social media make the company to interact directly with thepotential customer without his physical presence. It makes the process easy, convenient andviable as well.Research AimTo analyse the main impacts of the use of social network in the business activitiesProject objectiveBased on the aim of the research, below objectives are framed which will assist inaccomplishing the aim of the research in effective and efficient manner:To assess the impact of use of social network in business activitiesTo analyse different social networks used by MorrissonsTo evaluate various advantages of use of social networks for business activitiesTo evaluate various disadvantages of use of social networks for business activitiesTo assess impact of use of social networks on creation of brand image of Morrisosn in themarket1
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