Research Proposal

Running head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the student
Name of the university
Author note

RESEARCH PROPOSAL
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Table of Contents
1.1Introduction...........................................................................................................................2
1.2Background of the study.......................................................................................................2
1.3 Problem statement................................................................................................................3
1.4 Research aims and objectives...............................................................................................3
1.5 Research question.................................................................................................................4
1.6 Literature review..................................................................................................................4
2.1 Trends and challenges of the management consulting industry.......................................4
2.2 Challenges of the management of the consulting industries............................................6
1.7 Research methodology........................................................................................................7
3.1 Research design................................................................................................................7
3.2 Data collection method....................................................................................................7
3.3 Conceptualisation and measurement................................................................................7
3.4 Data analysis method.......................................................................................................7
3.5 Research ethical consideration.........................................................................................8
3.6 Limitations of the study...................................................................................................8
Reference..................................................................................................................................11

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1.1Introduction
The aim of this paper is to prepare the research proposal for the purpose of looking
into the issue of Singaporean management consulting company that is faced with the
challenges of bringing innovation to the company in order to support the climate of
productivity. It is important to understand the context in which this company is facing such
threats as it has been observed that the company has number of issues keeping with the
innovation initiatives due to the change in the market trend in management consulting. At this
juncture, it has been observed that the company is undergoing number of issues with the
innovative strategies to be adopted for the company. However what is currently impacting the
company is the staff’s perception on the current innovation strategies. Hence it can be derived
that the problem issues impacting the company is the staff’s perception is the key question
building the foundation of this research
1.2Background of the study
It has been previously observed that the issue of management consulting industry in
Singapore has been facing number of issues of expansion and change. For example, it has
been highlighted that the management consulting market is seeing an expansion in terms of
growth over 7.1 %( Brandon-Jones et al. 2016). According to the data released by the
Australian Bureau of Statistics, it has been estimated that professional service sector of
Australia is one of the fastest growing industries. Moreover it has been observed that with the
expansion of the Asian companies in Australia, the role played by the Singapore consulting
company is premium (Sarros et al. 2008). It is even the fourth largest industry of Singapore
having higher number of market share. Thirdly, it has been also observed that the government
has increased their interest in digitalisation of the programs (Józsa et al. 2015). The issue of

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digitalisation has been the one of the key aspects of the consulting industry since clients have
come up with the consultation demand for the purpose of higher customer service and
experience (Brandon-Jones et al. 2016). At this juncture, it has been observed that the
consulting industry in the recent past has undergone number of changes and it has become
primarily important for the purpose of the Singaporean consulting company to adopt the
new strategies in innovation in order to enhance their productivity.
1.3 Problem statement
It has been identified in the previous discussion that the company is facing number of issues
in initiating the innovating strategies for enhancing productivity. However before initiating
the organizational change, it has become important for the CEO to understand the perception
of the staff on the current innovation climate in order to find out the most cost effective
strategies for innovation and development. Hence this research will be looking into the issue
of the current innovation practices of the Singapore management consulting company in
order to understand the feasibility of the new approaches to be adopted.
1.4 Research aims and objectives
The aim of this research is to understand the nuances and gaps in the existing
strategies of innovation method of the company in order to suggest the new methods of
innovation that can effectively contribute to the newly emerging trends in the consulting
market. The objectives of the research are:
 To analyse the current innovation practices of the Singapore management consulting
company