The Implications of Digital Technologies on Small Business Enterprises. A Case Study on Amobee EMEA

RESEARCH
PROPOSAL

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the Research .....................................................................................................1
Background of the Research ..................................................................................................1
Significance of the study........................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives ..............................................................................................................2
Research Questions ...............................................................................................................2
Literature review ...................................................................................................................3
Research Methodology...........................................................................................................4
Time Scale..............................................................................................................................5
REFERENCES ...............................................................................................................................7
ANNEXURE....................................................................................................................................8

TITLE:
“The implications of digital technologies on Small business Enterprises. A case study
on Amobee EMEA.
INTRODUCTION
Overview of the Research
In this modern and competitive era organisations are concern on attaining high growth
and success through implementing effective brand image in the mind set of people. Business
enterprises are widely focused on pick out various digital tools and practical application at
working environment as to enhancing their profitability and productiveness (Billionnet and et.
al., 2011). Digital technologies are appropriate in improving the production function of firm
through implementing digitalisation at work place. In the modern era competition is so high at
market place and organisations are concern on providing variety of goods and services to their
potantial buyers as to sustain them for long run of business activities. Amobee EMEA is a
chosen company for this particular project, it is a private small advertising and Marketing
company. The company deals in communication sector and provide various satisfactory services
to their significant clients and customers.
Background of the Research
In the world full of digitalisation small and large business enterprises are concern on
producing more innovative and effective products as to attaining higher productivity at market
place. Amobee EMEA is a small leading media communication company which is established in
the year of 2008. the firm's line of business involves preparing advertising and placing such
advertising in periodicals, newspaper, radio, television and other outlets related with media. As a
small telecommunication company the major focused area of firm is to providing effective
advertising and marketing facilities to the other business organisations as to creating awareness
about the firm or its offered goods and services of firm.
Significance of the study
The study into consideration is based on the implications of digital application on Small
business Enterprises as organisations are facing various implications in emerging digital
technologies at work place (Biswas and et. al., 2015). Digital tools and technologies are
effectual for attaining higher development and success of a firm through enhancing their
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performance and profitability of firm. The major intention of conducting the investigation is to
developing the skills and ability of a learner about the implications that are occurred in
implementation of digital technologies at work place. The present research helps in exploring the
skills of learner which can be applied by them in their future research. This is also effective in
providing a clear direction to the researcher to developing their career goals and objectives in
respect to attaining higher growth and success in their career.
Research Aim
Research aim can be described as a predetermined statement which helps in clearly
defining the purpose of research work (Bogaerts and et. al., 2013). This provide a clear vision to
the investigator as to implement all research activities in well planned and effective manner in
respect to analysing the research issues in proper way. The primary aim of this particular
research is to analyse the implication of digital technologies on Small business Enterprises. A
case study on Amobee EMEA.
Research Objectives
This also consist to be an another essential part of research project which help in dividing
the research aim into various sub components in respect to determine all the variables in
appropriate way. It is different from the research aim but significantly based on research aim.
Objectives of this particular research are described as under:
 To identify the importance of digital technologies within a small business organisation.
 To analyse the implications that are faced by Amobee EMEA as to emerging digital
technologies at work place.
 To evaluate the relationship between effective digital technologies and organisational
growth and success.
 To recommend various ways by which Amobee EMEA attain competitive edge at
market place.
Research Questions
In this section of research project a problem is explained in clear and precious manner
(Buscemi and et. al., 2014). This section is interconnected with research objectives as these are
prepared on the basis of research objectives. Some essential research questions are represented as
below:
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