Role of Eco-Friendly Initiatives on Consumer Decision Making in Hotel Selection

Research proposal

TABLE OF CONTENTS
Title page.........................................................................................................................................3
CHAPTER 1....................................................................................................................................4
Introduction..................................................................................................................................4
Research Objectives.......................................................................................................................4
Research Questions........................................................................................................................4
Research Rationale/Significance...................................................................................................5
CHAPTER 2....................................................................................................................................6
Literature review..........................................................................................................................6
To evaluate concept of sustainability in hospitality industry along with analysing its needs
and importance...........................................................................................................................6
Role played by eco-friendly initiatives Strategies and policies on consumer decision making. .6
CHAPTER 3....................................................................................................................................9
Research methodology.................................................................................................................9
Data analysis..............................................................................................................................11
The importance of sustainability in the hospitality industry.....................................................11
The role of eco-friendly and policies on consumer in decision making in selecting the hotels.
...................................................................................................................................................12
Recommendation for improving the sustainability and eco-friendly systems in the hotels......12
CHAPTER 4..................................................................................................................................13
CONCLUSION..........................................................................................................................13
CHAPTER 5..................................................................................................................................14
Recommendations......................................................................................................................14
CHAPTER 6..................................................................................................................................15
Reflection:..................................................................................................................................15
REFERENCES................................................................................................................................1

Title page
Topic: What possible role is played by eco-friendly initiatives, strategies & policies on
consumer decision making in selecting a hotel?

CHAPTER 1
Introduction
Eco friendly initiative of hotel shows that hotels are using renewable energy and various organic
shops and other amenities to protect the environment (Kim and et.al 2019). Eco friendly means
hotel industry is concerned about the protection of environment therefore they are using different
sources in the hotel so that it does not harm the environment. What is a using various eco
friendly Strategies and policies which has also impacting the consumer decision making on the
selection of hotels. Nowadays customers are more concerned for the protection of environment
and they want to stay in such hotels who are working for the protection of environment. This
report focuses on Holiday Inn. Holiday Inn is a subsidiary of Intercontinental Hotel groups and
providing their services and many countries. Is hotel is working for the protection of
environment and this is a integral part of this hotel. This report focuses on providing detailed
information about the concept of sustainability in the hotel industry and also the impact of eco
friendly initiative of the hotel on the consumer and their decisions. This report also speaks about
the needs and perception of customers towards eco friendly hotels.
Research Aim “To evaluate about the concept of sustainability in hospitality industry along
with analysing the role of eco-friendly initiatives, strategies and policies have upon consumer
decision making in selecting a hotel”. A case study on Holiday inn”
Research Objectives
 To evaluate about sustainability in hospitality industry along with analysing the
requirement and importance.
 To determine role played by eco-friendly initiatives, strategies and policies on consumer
decision making in selecting a hotel.
 To make valid recommendation for Holiday Inn to have improved sustainable and eco-
friendly practice to support enhanced productivity and success.
Research Questions
 What possible role played by eco-friendly initiatives, strategies and policies on consumer
decision making in selecting a hotel?