Impact of Social Media on Consumers Paper

Added on - 18 Sep 2019

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Research ProposalTitle: To understand the impact of social media on Generation Y consumersStudent Name:Student ID:Course Name:Course ID:Faculty Name:University Name:
AbstractThe current paper is a research proposal to understand the impact of social media onGeneration Y consumers. The use of social media has increased substantially in the pastdecade and it has brought major changes in the way companies and consumers used tointeract. The paper will try to understand whether the social media has impacted the wayGeneration Y is consuming products or making purchase decisions. A thorough research willbe conducted to understand the literatures written in relation to the research topic.Furthermore, primary data will be collected to prove or disprove the research hypotheses thatwill be developed after the literature review.
Table of ContentsAbstract......................................................................................................................................1Introduction................................................................................................................................3Research Topic.......................................................................................................................4Research Questions................................................................................................................4Research Objectives...............................................................................................................4Literature Review.......................................................................................................................4Method.......................................................................................................................................7Research Design.....................................................................................................................8Research Philosophy..........................................................................................................8Research Approach............................................................................................................9Research Strategy...............................................................................................................9Data Collection.......................................................................................................................9Data Analysis.......................................................................................................................10Ethics Consideration............................................................................................................10Validity and Reliability Issues.............................................................................................10Resource Requirements........................................................................................................10Time Plan.............................................................................................................................11References................................................................................................................................11
IntroductionThe advancement in the technologies in the last decade has led to the proliferation of variousinternet service and facilities that have brought most of the world population on the internet.The internet has become the driver for growth for the businesses around the world. Alongwith that, it has influenced the life styles of millions of people around the world. Theincrement in the availability of the internet and the cheaper technological devices has helpedinternet reach numerous households around the world. With the proliferation of internetfacility, the new services have cropped and one of them is social media. Social media refersto an online platform where people from all walk of life come together to interact, makefriends, share, and spend their quality time. Some of the examples of social media areFacebook, LinkedIn, and others (Hudson and Thal, 2013).The current research paper is concerned with understanding the impact of social media on theGeneration Y consumers. The Generation Y refers to the individuals who born during the1980s and early 1990s. The focus of the paper is to understand the impact and the result islikely to add value to the businesses that are willing to market their product and servicesusing the social media channels (Lewis, 2010). The development in the technology hassignificantly impacted the level of competition among the companies operating in varioussectors. The customers and companies have come closest than before and the competition toacquire customers has become more challenging, particularly with their increased awareness.The current paper will provide value to the businesses as they will be able to understand theway social media is impacting the Generation Y consumers. This will help them devise rightstrategy to target this consumer segment using the social media platforms. Moreover, thecompany will be able to bring product and offers that are more appealing to this segment.
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