Analyzing Environmental Threats to Jaguar Land Rover

Running Head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Research Backgroud...................................................................................................................2
Research Aims and objectives...................................................................................................2
Research questions.....................................................................................................................2
Literature review........................................................................................................................3
Method and approach.................................................................................................................3
Timescale...................................................................................................................................3
Recourses...................................................................................................................................3
References..................................................................................................................................3

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Introduction –
This report aims to analyse the environmental threats that are affecting Jaguar land
Rover, an automobile company of United Kingdom. Hence, the probable scenario of the
threats to the environment and their influence on the automobile industry will be analysed by
reviewing the annual reports of the Jaguar and Land Rover as the sample automobile
company. The title of the research paper will be-“The Factors that Casts A Negative Impact
on the Environment and The Growth of Automobile Industry”. The reason behind the
selection of the title is to indicate the high rates of pollution during the production process of
automobiles and the influences of the environmental threats to the automobile industry. The
kind of information which will be represented is analytical as well as statistical. A reverse
perspective will be adopted to approach the problem.
Research Background -
Jaguar Land Rover Automotive PLC is actually the holding organisation of Jaguar
Land Rover Limited, a multinational automotive company which has its root in UK. Its
headquarters are situated in Whitley, Coventry, United Kingdom. It is a subsidiary of Indian
automotive company Tata Motors. The principal activity of the company, is to design,
manufacture as well as sale the vehicles which bears the Jaguar and Land Rover marques.
Both marques History. Both businesses had been a part of British Leyland during some parts
of their histories until the beginning of 1984. Eventually, Jaguar and Land Rover were
reunited into the same group, by the Ford Motor Company in the year 2002. Jaguar Land
Rover is well known for producing car that have excellent quality and aristocrat design, but
the company has been accused of not adopting green technology and not meeting
environmental standards as set by statutory body of UK government, for environmental
protection.